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Author's profile photo Elena Vavitsa

SAP Customer Checkout at #SAPSportsEntForum Berlin 2019 – My Recap

For the ninth time already, the SAP Sports and Entertainment Forum took place. This year, the Olympiastadion in Berlin, was chosen as the location where customers, partners and prospects were invited to join the event and see the latest innovations for sports and entertainment businesses.

On October 14-15, we had two successful days filled with interesting sessions, customer talks, panel discussions and interviews with all experts of the industry.

As part of the SAP Sports and Entertainment industry, SAP Customer Checkout was also represented – with an own booth and various sessions.

Now let me recap all the highlights of SAP Customer Checkout.

In our demo booth, we were showing various scenarios covering the requirements that are needed for sports clubs, catering, and entertainment venues:

  • Merchandise
  • Intelligent Self-Checkout
  • Kiosk
  • Restaurant

Merchandise: We’ve set-up a little fan shop of the icehockey club, Adler Mannheim, where various topics such as Loyalty Management, Omni-Channel Processes, 360° Customer View, Purchase History, and Mobile Payment were shown.

Self-Checkout: Our latest showcase, which is currently a prototype, is the Intelligent Self-Checkout. A camera is placed above the table, recognizes the articles, and adds them into the basket. While confirming, the customer can pay, and no cashier is needed anymore.

Kiosk: Catering processes within the stadium or the arena have also to work smoothly. With our Quick Service functionality in SAP Customer Checkout, the system and its’ intuitive UI is adjusted to all the needs especially during peak times.

Restaurant: A sports club is not only selling jerseys, food and beverage in the stadium, but also invite its fans to the fan bar, or restaurant. Here, we also support table management functionality.

Sessions and Presentations

Besides our demo booth, we’ve also had some interesting sessions about different topics, future trends, and common projects with customers, and partners.

Day 1:

Our SAP Customer Checkout product manager Harald Tebbe presented with Michael Fichtner, CIO from FC Bayern Munich, how the soccer club digitized the merchandise and food and beverage processes within the Allianz Arena.

I had the chance to show our guests and partner the latest innovations from our business products within our Sports and Entertainment product portfolio, SAP Event Ticketing, SAP Customer Checkout, and SAP Analytics.

Day 2:

On stage, I’ve interviewed the product manager of SAP Customer Checkout, Harald Tebbe, and product owner of SAP Event Ticketing, Thomas Scherf, where they talked about the Ultimative Fan Experience and how SAP solutions support.

Finally, our partner Bluecode, represented by business partner Hermann Stengele, presented together with Harald Tebbe our partnership with Bluecode which enables mobile payment in SAP Customer Checkout.

And What’s Coming with 2.0 Feature Pack 09?

During the event, I had a brief interview with Bikash Bansal, who is responsible product owner of SAP Customer Checkout. See here a little outlook of what’s coming with the next version, SAP Customer Checkout 2.0 Feature Pack 09:

Overall it was a great and successful event, and I’d like to thank all participants, customers, partners, and colleagues who supported.

Thank you!

Best regards,

Elena Vavitsa


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      Author's profile photo Julian Wehmann
      Julian Wehmann

      I just found myself on a Picture.


      We are Looking forward to Euroshop 2020 in february!