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Author's profile photo Victoria Robinson

5 Myths Busted: SAP Virtual Agency

SAP Virtual Agency has existed for nearly a decade. The core goals, though, remain the same: Help partners generate more leads, and simplify their overall marketing efforts.

Today, our free online demand-management platform is getting better at achieving those goals than ever, embracing Artificial Intelligence to help partners nurture prospects and better execute their marketing campaigns.

Despite all the ground we’ve covered, several misconceptions continue to surround the SAP Virtual Agency platform. So, let’s bust some myths.

1. SAP Virtual Agency Is Just a Content Repository: Watch

Let’s be clear: The platform is much more than a simple resource center.

Through SAP Virtual Agency, partners can create fully integrated campaigns using digital, social and email templates. They can utilize our new Artificial Intelligence services, ContactAI and Lead Essentials, to acquire net-new names and enrich their contact list. All in all, they can document their marketing plans from end-to-end — strategy to execution, all the way to results management.

2. The New AI Services Are Too Complicated: Watch

Intimidated by the phrase “Artificial Intelligence?” Well, SAP’s new AI services — ContactAI and Lead Essentials — are intuitive and designed to help you walk a deeper, richer path to finding and nurturing leads.

ContactAI will enrich your contact list with key strategic data and validate email addresses to eliminate hard bounces and forwarded emails. Meanwhile, Lead Essentials offers access to 14.5 million potential contacts and 10.5 million email addresses to strengthen your prospect list. Together, you can improve your targeting, categorizing leads based on industry, size, revenue, location and much more.

3. SAP Virtual Agency Doesn’t Let You Make Customizable Videos: Watch

In the video above, you’ll learn that the platform actually offers customizable videos in eight different languages. Each video pack contains a suggested script, several animations to choose from, personalized messages where you can include your own voice, and a ‘How To’ guide. By embracing these downloadable video resources, you can increase your digital and video presence however you see fit.

4. The Web Page Syndication Service Is Too Time-Consuming: Watch

Web page syndication is a hassle-free way to keep your solution pages up to date with the latest SAP content. You only need to add the service to your website one time. After that, it will regularly and automatically update with all new solution-related content, including white papers, free trials, videos, solution briefs, and more! You’ll be generating more leads in no time.

5. SAP Can View Your Leads on SAP Virtual Agency: Watch

Nope! At SAP, we are strongly committed to privacy and fully abide by the General Data Protection Regulation (GDPR). SAP absolutely cannot see any of your leads on SAP Virtual Agency, any of your contacts on Lead Essentials or any of your contact enrichment activities on ContactAI. Period.

There’s nothing stopping you from embracing the power and simplicity of SAP Virtual Agency! Get started now to apply everything you learned today.

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