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SAP Analytics Cloud Embedded and Enterprise Strategy for SAP CX

What is SAP Analytics Cloud?

Organizations have made vast improvements in collecting and managing their data, including the Sales, Marketing & Finance departments. Most of this data is located in silos, making it almost impossible to provide the holistic view of how your organization has been doing, and what kind of actions it should take in the future.

SAP Analytics Cloud is one simple cloud solution connecting your people, data, and ideas from multiple sources to enable fast and confident decision making. It allows users to discover, visualize, plan, and predict, all in one place.


SAP Analytics Cloud, embedded edition for SAP CX  

Juergen Mueller, SAP CTO, announced the Business Technology Platform that unites HANA, Analytics, SCP and business services to enhance the Intelligent Enterprise.  One of the key pillars of that strategy is to include SAP Analytics Cloud, embedded edition with SAP LOB Solutions. Juergen went on to say that the embedded licenses will be Analytics only and limited to the data in that LOB solution. SAP Analytics Cloud, embedded edition provides immediate value for customers to create custom operational reports for their specific application.  It also provides a starting point for organizations to leverage HANA Cloud Services.

Having an ability to analyze data in real-time is a critical for any CRM user. SAP Marketing Cloud customers highly appreciate the seamlessly integrated, real time analytics available to them through SAP Analytics Cloud embedded edition.  This provides instantaneous results to the Marketing Analyst.



SAP Analytics Cloud Enterprise to enhance SAP CX

BI & Augmented Analytics

There are many scenarios where customers want to combine data from multiple sources:

  • Compare sales pipeline with marketing campaigns
  • Determine if the current inventories and the supply chain support expected orders
  • Combine sales, marketing, transactions & experience data to get a deeper insight into customers

These are just a few of the scenarios that can be addressed by implementing SAP Analytics Cloud to access data across the enterprise.  SAP Analytics Cloud Enterprise enhances SAP C/4HANA by providing Business Intelligence, Augmented Analytics along with an application designer to create modules to support your organization.  SAP Analytics Cloud Enterprise  enables you to access data in other SAP LOB Solutions as well as 3rd parties.

The sample below combines financial data from SAP S/4HANA Cloud, experience data from Qualtrics Core XM with sales & marketing data from SAP C/4HANA for a cohesive view across the enterprise.


Collaborative Enterprise Planning

Ventana research determined that directly linking the planning process across the enterprise achieved much better results than those that just copied or supplied no input.  SAP Analytics Cloud for planning delivers budgeting, forecasting and analysis capabilities that are invaluable to sales & marketing executives as well as the finance organization.  Collaborative Enterprise Planning will not only provide value to the sales & marketing departments, it will benefit the entire organization.


HANA Cloud Services

During TechEd the running theme has been the Intelligent Enterprise. SAP is evolving the Digital Platform into a Business Technology Platform, ensuring out-of-the-box integration, modularity, ease of extension, and consistent experience across business processes in an Intelligent Enterprise. SAP Analytics Cloud completes the Analytics piece of this Business Technology Platform, and is also an integral part of SAP HANA Cloud Services.

SAP HANA Cloud Services provides Enterprise Capabilities that increase business value, by being a single gateway to all your trusted data and analytics. It includes:

  • SAP Analytics Cloud as the Analytics technology where it provides BI, Planning, and Predictive Analytics in a single solution,
  • SAP Data Warehouse Cloud as the end-to-end data warehouse in the cloud that combines data management processes with advanced analytics with General Availability at the end of this year, and
  • SAP HANA Cloud that  manages your data storage, federation, and runs powerful applications with the power of SAP HANA in the cloud with General Availability at the end of this year


SAP’s HANA Cloud Services strategy is to connect all elements of data processing into one seamless experience, and providing the value of data-driven Intelligent Enterprise.  Please check out the SAP Analytics Cloud embedded strategy for SuccessFactors, Spend & SAP S/4HANA Cloud.


To learn more about the material benefits that HANA Cloud Services can provide your organization,  visit the SAP HANA Cloud Services web site.  You can also try out both SAP Analytics Cloud and SAP Data Warehouse Cloud for 30-days. To begin the journey of realizing those benefits, please contact your SAP or partner representative.


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