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Author's profile photo Aisha Rasheed

#SAPTechEd Barcelona 2019 Here We Come!

The T&I Customer Innovation team is back and this time we are headed to Barcelona!

We are a team of innovators that deliver transformative business values for customers through the use of design thinking and intelligent technologies – and we are bring our message to Barcelona!

As in Las Vegas, have a look below to learn about what you can expect to see from our team in Barcelona.

Customer Innovation Hackathon @ TechEd Barcelona 2019!

Show us if you can hack the music business in Barcelona!

During this exclusive, 14 hour Hackathon event, you will have the opportunity to identify patterns and insights in streaming data that might lead to the next big thing in music.

You will be working hands-on in teams with SAP technologies such as; SAP Cloud Platform, SAP Analytics, Machine Learning, and more. These technologies will help derive insights that support different  roles within the music industry, including A&R manager, event manager, and streaming catalog manager. Show us if you can hack the music in Barcelona!Show us if you can hack the music in Barcelona!

When / Where?

    • Date: Monday, October 7th, 2019 
    • Time: 09:00 a.m. – 11:45p.m. 
    • Location: SB Plaza Europa Hotel, Barcelona room

If you would like to join this action-packed day that includes learning, giveaways, pizza, food, and beer contact Krista Elkin today!

And check out these sessions that the Customer Innovation team is leading at SAP TechEd Barcelona;

Align IT and Business for Competitive Advantage with an Enterprise Architecture Framework

  • Session ID: CAA355
  • Speaker: Holger Seubert  (Technical Architect)

What is it about?

This hands-on session will explore how you can design an enterprise architecture that connects the capabilities of SAP’s technology portfolio with your business technology platform to enable better alignment between IT and business. Learn how you can gain a competitive advantage by translating your business requirements into architectural principles and set the groundwork for transforming your company into an intelligent enterprise.

Learning Journey:

CAA1 – Extend SAP solutions to support your intelligent enterprise
CAA2 – Build intelligent business solutions with SAP Cloud Platform
UX1 – Become the UX transformation champion in your company
iENT1 – Deliver the Intelligent Enterprise along key end-to-end processes
iENT2- Innovate and transform your business processes with cloud solutions from SAP

When / Where?

  • Date: Tuesday, 8th October 2019                             
  • Time: 11:30a.m. – 13:30p.m.                                                                                         
  • Location: Design Thinking Room   

Register here:

Driving Customer Engagement with SAP Analytics

  • Session ID: AIN356
  • Speaker: Adi Pleyer (Development Manager Strategic Customer Engagements)

What is it about?

The engineering team from T&I Customer Innovation is telling its secrets on how the SAP Analytics Cloud solution was used to analyze and drive customer engagement in the entertainment industry. You will be guided through the design thinking methodology, where you will come up with your own ideas on how you may have tackled the same business challenge, and then build a prototype solution of your own.

Learning Journey:

AIN1 – Make Fast and Confident Decisions with SAP Analytics Solutions

When / Where?

  • Date: Wednesday , 9th October 2019                                                           
  • Time: 09:00a.m. – 11:00a.m.                                                                                     
  • Location: Design Thinking Room   

Register here:

Analytics in the Intelligence Era

  • Session ID: UX354
  • Speaker: Tobias Gollwitzer ( Customer Design Engagement Lead) / Marcus Dorfmeyer (Product Manager and Customer Design Engagement Lead)

What is it about?

Prepare your organization for disruption and digital transformation by focusing on the customer experience. Uncover the best areas for innovation at your company by creating a formal innovation process using personas, journey mapping, and storyboarding, which are key to long-term success. Follow the design thinking methodology used by SAP teams to discover your company’s true potential and deliver desirable, viable, and intelligent solutions.

Learning Journey: 

UX1 – Become the UX transformation champion in your company

When / Where?

  • Date: Thursday, 8th October 2019                                                                               
  • Time: 11:30a.m. – 13:30a.m.                                                                                         
  • Location: Design Thinking Room     

Register here:

Check out these other available sessions:

  • Analytics in the Intelligence Era       
  • Session ID: AIN351                                       
  • Register here:


  • Design an Innovation Future for your Organization                                                       
  • Session ID: UX352                                                                                                     
  • Register here:


  • Drive Innovation with SAP Cloud Platform                                                                     
  • Session ID: CAA353                                                                                                       
  • Register here:

If you have questions please reach out to Krista.

See you in Barcelona! 

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      Author's profile photo Billy Uezley
      Billy Uezley

      So who has been there?