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Does Small Business Need to Collect Data?

These past few years, more and more businesses recognize the importance of collecting data. No matter the size of your company, data is the main priority for it isn’t just pieces of information. It is everything about your industry, customers, market trends, inventory, and so much more. Thanks to it, you can uncover every little detail there is to know concerning your business.

Why is Collecting Data Critical to a Business?

The way you handle data collection can make or break your business. After all, operating a business often always has you dealing with information. When accepting money from a customer, you are likely making an invoice. By keeping a record of it, you are collecting data. It is the same when you keep track of the money you spend to pay your employees. 

If you have a website, keeping track of where your visitors were from, the pages they visited, and so on is also data collection. They are examples of data collection done in a small business. If you think about it, firms handle an enormous amount of data that can be overwhelming to collect, let alone process. 

Thankfully, today’s technological advancements make it so that you don’t have to work through this data all on your own. Analytics can contextualize the information you collected and draw insights from it, which can be useful in a lot of ways. You can even use the gathered data to save a failing business or at the very least, prevent the same thing from happening again.

How Do Businesses Collect and Use Data?

On that note, it will help your small business to adopt the best data collection practices. Companies collect data from various sources in three ways – by tracking customers indirectly, by asking them directly, and by attaching other customer data resources to their own. Most companies utilize all three. 

Of the different places to pull data, the most obvious is the customer activity on social media pages and their websites. Besides these, businesses can dig customer information through location-based advertising and their customer service records. Similarly, companies can buy from or sell data to third-party sources. 

Collecting large amounts of data can be problematic when it comes to sorting and analyzing them. Going through all these customer data isn’t a work that any human can do even when done all day long. Computers are more suited to this type of work, breaking big data down manageable tidbits and drawing from them actionable insights that help businesses.

Through these programs, businesses can capture all the data in the world and utilize them for purposes such as:

Refine Marketing Strategy

With data collection, companies can learn how customers respond to their marketing campaigns. It then offers new data, which they can use to fine-tune their strategies. Highly predictive analytics can give you an idea of what your customers will want based on their behavior. Given that even marketing profits from personalization, data collection is vital.

Improve Customer Experience

If you want to understand your customers’ needs and demands, data collection helps. By collecting information such as customer behavior, their reviews, and feedback, as well as their demography, you can alter your digital presence so that it suits the marketing place better. You can improve customer experience not only as a whole but on a personalized level.

Enhancing Security

Over the years, the rate of fraudulent activities online increased just as much as the number of online transactions. From malware to social engineering attacks, cybercriminals can bring businesses down both online and offline. Big data can help enhance your security and reduce the risk of an attack by creating safeguards using technologies to protect your sensitive information.  

Sharing Data to Accelerate Innovation

Startups and established businesses often face the problem of not enough information for building definitive products. Data collection can help with this by connecting businesses to datasets where innovative insights can be derived. The way to do this is by asking consumers for their consent through incentives and of course, making sure all the information is safe. 

Helping Human Resources Management

Personnel data analytics is incredibly helpful in human resources management by handling the tasks that can be automated. It is still the human who makes the final decision, but with data-driven AI programs, deciding who to hire becomes a lot easier. The intensive process that candidates go through this way produces increased efficiency and profitability for the business. 

Using Data as a Cash Flow

If your company captures data, it stands to say you can profit from it. More and more businesses realize the importance of data, which makes data brokers a great help to them. It’s a new industry with a bright future ahead. Capturing data can be a massive cash flow for your business since advertisers find information immensely valuable in the current marketplace. 

Data Collection Tools

Numerous businesses offer their services and software to collect, store, and analyze data for companies. You will find many tools and platforms for this including Google BigQuery, Amazon Web Service, Oracle Bigdata Analytics, and Arcadia Data. These platforms help businesses to store and examine their data for making better decisions.

Some of the best data analytics software this 2019 that you can use include:


  • Sisense


  • Periscope Data
  • Looker
  • Yellowfin
  • Zoho Analytics
  • Google Analytics
  • GoodData
  • IBM Analytics
  • Qlik Sense 
  • Domo, and more



There are plenty more of these platforms and programs you can use. Look around the market and find the one that suits your company’s needs the best. Small businesses might think they don’t need data collection, but even they will see a significant profit from the insights big data offer. Make sure to take advantage of these incredible benefits that can lead your business to success.

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