Importance of SSL Certificate for Business Website
If you were to build a magnificent mansion today, you would ensure that you reinforce it with strong doors and a security system to keep off the bad guys. When it comes to a business website, an SSL certificate is no longer an expensive or a choice; it is mandatory now.
SSL certificates refer to small files of data that can bind an organization’s data with a cryptographic key that can secure the connection between a browser and the webserver. Websites installed with an SSL (Secure Sockets Layer) certificate usually display a padlock and https instead of http.
A little while ago, most website owners would stay away from purchasing these certificates due to their price ranges. However, now having an SSL certificate is an absolute necessity with organizations like Google marking websites without an SSL certificate as not secure. It is wise to have SSL certificate on the website as there are many vendors available who provide SSL certificates at affordable cost.
Cheap SSL Certificate can be considered for website security as you will have diversified SSL products that you can choose from.
10 Advantages of an SSL certificate for your website
#1. Secures Company Data
When you have a company website, there is a possibility of data transition on your server. There will be login details, credit card transactions, personal identification information, and other sensitive data that may cause harm if accessed by hackers. An SSL certificate will protect all this data for you.
#2. Builds Trust with Clients
With Google marking websites without SSL as not secure, you will gain more trust with clients if they realize that you have SSL installed on your website. This way, they will be able to provide their sensitive information without fear of falling victim to hackers. When prospective clients can trust you, a business can only get better.
#3. Boosts Search Engine Rankings
Google announced that they would give all websites installed with an SSL certificate a slight advantage when it comes to search engine rankings. Google is the most widely used search engine in the world, and they should give your website a higher ranking for SSL certificate so, prospective clients will be able to find you more easily.
#4. Enables You to Accept Online Payments
If you intend to trade some goods or services on your website and accept online payments, an SSL certificate is mandatory. The Payment Card Industry requires every vendor to have a valid SSL on their website before any credit card transactions can take place. This way, SSL is corelated to online payments that provides security to customers.
#5. Brings About More Conversions
Any business aims to make money and if you are intending to cash out from your business website, security aspect is one that you cannot ignore and for that, getting a cheap SSL certificate is an excellent way to start. From getting higher search engine rankings to being able to accept online payments and ultimately winning clients’ trust, SSL wins the game. When you have SSL on a website, customers easily trust such website, hence, click through conversions may increase.
#6. Makes A Strong Brand Statement
When you purchase an OV or EV SSL certificate for eCommerce, you take your brand a notch higher. Visitors to your website will be able to access company information like the business name, geographic location, and security strength. The issuing certificate authority will also have validated all the details before awarding the certificate, which boosts website’s credibility.
#7. Complies with The General Data Protection Regulation
On 25th May 2018, the GDPR (General Data Protection Regulation) came to effect which is intended to secure the digital space and make it safe for all users. If for instance, you are planning to trade in the EU, this regulation requires you to take all appropriate technical measures to secure client data top of which is SSL. Article 32 of GDPR says two things:
• “The pseudonymization and encryption of personal data”
• “The ability to ensure the ongoing confidentiality, integrity, availability and resilience of processing systems and services”.
#8. Gives You an Edge Over Your Competitors
Competition in the webspace is stiff, and if you’re going to stand any chance for success with your business website, you will need to come out as a unique, trusted brand. When you have SSL on your site, you will have obviously more customers’ interaction on your site that puts you ahead of your competitors. For highest authentication, you can get an Extended Validation (EV) SSL certificate that offers the highest level of security and shows the amount of authenticity that your business carries.
#9. Makes Your Site Browser Friendly
When you create a business website, your primary intention is to have all your prospective clients reach you from any device or browser. Through its HTTPS Everywhere initiative, Google, which is the leading search engine in the market, seeks to get rid of all websites that are not SSL compliant. You certainly don’t want your business to be in Google’s insecure list.
#10. Allows You to Secure All Your Subdomains
If you run a business website, the chances are that you have subsidiary subdomains to cover different sections of your company. By purchasing a Wildcard SSL certificate, all your subdomains will have robust security using a single certificate. This will ensure that users will have safe browsing in all subdomains of your website.
As the world keeps welcoming more sophisticated technology, cybercriminals similarly keep getting witty. You no longer can afford to stay without the protection of an SSL certificate. Corporate giants like Google are spreading awareness on the importance of SSL through their HTTPS Everywhere initiative that seeks all websites secured.
Although in the past getting an SSL certificate would have seemed as a luxury meant only for those with deep pockets, but with the rising demand, SSL certificate is now handy thing. Some of the reputed SSL vendor offers diversified SSL portfolio so, you can now be able to get a cheap SSL certificate and protect your website.