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Author's profile photo Meghan Green

Scenes from Behind the Scenes: Your SAP TechEd Events Team

Ever wonder what happens behind the scenes at SAP TechEd with the team that plans the whole shindig? We’re known around these parts as SAP Global Events, and I thought it might be fun to give you a snapshot of the 2019 SAP TechEd production meetings we held in Barcelona this month. Spoiler alert: it’s not glamorous. But, we’re a team of creative, hardworking people who work around the clock to bring you a compelling, organized, informative, collaborative and heck…downright fun SAP TechEd each year. Enjoy this glimpse behind the marketing curtain.

So, can we bring puppies?

We arrive from around the globe to meet at “the venue” and scout out the work in progress. There are maps and renderings and floorplans and spreadsheets. We talk about your feedback from last year (really…we do!) and try to find answers to questions that will make things run better. “Why did lines bottleneck at that spot last year? Remember how we ran out of pasta salad at lunch? How can we schedule more repeats of that popular session?” We sit in a big room at a big conference table and go around-the-horn with questions, comments and hifalutin’ ideas (“Can we have puppies on the showfloor?”)

Your SAP TechEd Barcelona Events Team.


Sweat City

Picture the size of the SAP TechEd event space and then imagine it empty – with no signs, screens, tables or theaters. Then imagine that space in mid-summer with dim lights, cement floors and no ventilation. Yep – that’s the scene at our showfloor walkthrough, where we consider rigging, electricity, crowd flow and accessibility. Every floorplan suggestion brings consequent results. (“If we run those cords across the aisle, won’t people trip? Yes, we better drop them from the ceiling instead.”) We try to see the space through your eyes and make it easy to navigate from all angles. We consider things like seating and networking space and coffee. Always coffee.

Walking the showfloor. Wishing we brought water. So hot!


Dreaming up a new idea.


Dig Deeper…in the sand

On Day Three, our motley crew breaks into smaller groups to double down on specific tasks. Session schedules are revised. A/V requirements are reviewed. Menu options are finalized. As with any team, we set deliverable dates and action items and timelines. SAP TechEd will be here before we know it. We pack up and get ready to head home, but not before a glorious walk on the beach to dip our toes in the warm Mediterranean. Come to SAP TechEd this fall, and if you see us, tell us how we’re doing!

Ahhh…surf and sand.

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      Author's profile photo Morten Wittrock
      Morten Wittrock

      Looking forward 🙂 Thanks for all your hard work!

      Author's profile photo Meghan Green
      Meghan Green
      Blog Post Author

      Aww...thanks!  See you there!

      Author's profile photo Susan Keohan
      Susan Keohan

      It must be a sign of the great work the team does that attendees are completely unaware of how the space is transformed.

      But, puppies????  Inquiring minds want to know and all that.

      Author's profile photo Meghan Green
      Meghan Green
      Blog Post Author

      I know, right?!  We're workin' on it.  Puppies make everything better. 🙂

      Author's profile photo Anne Kathrine Petterøe
      Anne Kathrine Petterøe

      Fun to see a place we know so well, so empty. (and I had no idea it was THAT empty in between events)


      Author's profile photo Meghan Green
      Meghan Green
      Blog Post Author

      Yep...every year I think, "Wow...can we possibly fill all this space?!"  And then every year, we do. 🙂

      Author's profile photo Michelle Crapo
      Michelle Crapo

      Thank you all for the very hard work!  I certainly appreciate it.  This blog is great.   Now I know someone is reading what I wrote.

      I'm looking forward the LV.


      Author's profile photo Meghan Green
      Meghan Green
      Blog Post Author

      Thanks so much!  I hope you like all the cool things we have planned... See you in Vegas!

      Author's profile photo Manoel Silva
      Manoel Silva

      Thank you all for the hard work!  I certainly appreciate it.  This blog is great.

      Would love to hear more about what changed from last year, if you can share.

      I’m looking forward the this event attending with my team as a partner in LV.

      Try to enjoy LV if you find time!

      See you there!

      Best regards