For over 50 years, Manutan has created a legacy in B2B distance selling. From the original mailed paper catalogs to transitioning to the web, the French supplier has become a pioneer in the eCommerce space, specifically with SAP Ariba. They now share their story and stresses the importance of transformation into the digital world. The time is NOW to move forward to digitization and Manutan proves that it can be done.
Change is constant, but rarely occurring without error, tension, and failures. Manutan realized that their change management strategy needed to address and confront their challenges, meet customer demands, and engage their employees. Without this focus, the company would not have succeeded in its transition to the digital world. By persevering and focusing on the final outcomes, Manutan has risen above its competitors and is now able to share a story of success about the massive transformation the business took. The company is now better able to serve all of its customers, including Class C customers. Class C customers were previously difficult to engage because of their non-recurrent and nonstrategic purchases.
To share Manutan’s story, Ian Moyse, Cloud Industry Influencer, interviewed Xavier Laurent, Manutan Director of Value-Added Services, for his article to paint the picture on what true digital transformation looks like. In the accompanying infographic, we dive into some of Manutan’s tips to digitally transform your business with confidence. Lastly, we are excited to share a video with Manutan and Ian, including Julie Dang Tran, General Manager at Manutan France, where they discuss how their digital transformation added value to the business.