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3-Step Process to Creating Winning Websites

Anyone can create a website these days—it’s as simple as downloading a free template, dragging and dropping features, and pressing publish. But not everyone can make a good website. This requires careful planning and an inclination for essential web design.

If you’ve never created a winning website before, that doesn’t mean you don’t have it in you. Here are three simple steps to creating amazing websites every time.

1. Define and Strategize

Every great project begins with a set of clearly defined goals as well as a basic roadmap for making those goals a reality. Make the goals specific, yet simple according to the needs of each project.

If you’re having trouble setting goals, consider asking yourself a series of questions:

  • What am I trying to accomplish with my website?
  • Who is the target audience?
  • What problem will my website solve for my target audience?
  • Am I trying to sell, inform, entertain, convert, or provide a service for my audience?
  • How can I stand out from the competition?

Once you’ve set your goals, create a strategy to help you reach them. You’ll want to establish realistic timelines and plan mini goals to help you reach your success.

As you strategize the production of your websites, consider the programming language, technological aspects, sitemap, wireframes, and general architectural strategy of your site. You’ll also want to make a simple plan for the content that will be published on your website. Together, these strategies will create a strong website for your target users to follow.

2. Design and Develop

Now is the time to bring out your creativity mixed with practical design knowledge. The execution of your website requires a clearly laid-out design that factors in your audience and goals. Some of the most important design elements for your website include:

  • Color scheme
  • Logo design
  • Interactive display elements
  • Navigation bar
  • Imagery and videos
  • Fonts and typography
  • Social media integration
  • Speed optimization
  • White space to content ratio
  • Individual webpages
  • Advertising space
  • Mobile-friendly

You may come up with a few more essential design elements along the way. Incorporate them into your existing design as smoothly as possible for a great final effect.

Once the design is set in place, you’re free to begin developing. If you know coding, you can easily handle the backend of your website production on your own. If not, it’s worth hiring someone to create a customized website for you.

You might also download a free or paid template and fill in the associated information yourself. This is a simple process, although there are limitations because you must stick to the basic template format. Many website designers use templates with great success.

3. Test and Launch

One of the most critical steps in great website design is testing, even though many website creators choose to skip it in a rush to get their website out there. Testing allows you to catch all the mistakes you might have otherwise missed when designing your website.

End-to-end and A/B testing will help you examine the functionality, usability, compatibility, security, interface, performance, and more of your website. It ensures that your user will not experience issues when using the website, that the server won’t overload and shut down, and that your users will have a secure experience.

Your website does not have to be perfect, but you should try to fix the major errors, particularly those relating to speed, performance, and security. Once your website is running smoothly according to the feedback gained during testing, you’re ready to launch!

Launching the website is usually as simple as pushing publish, which transfers your site from your local server to a live server. At this point, your website is usable by your target audience, although it’s not the end of your journey. You’ll still make repairs and maintain your website as you go—this is an unavoidable part of website design for those who experience a growth in users.

As you can see, the process of website creation is really quite simple! It’s a foolproof process that you can use time and time again for the best websites out there.

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