Creating an effective digital marketing strategy can have many challenges even for the pros. And, some partners are finding that their demand gen efforts are positively growing after they learned how to put their strategy in motion.
For Signum Solutions, an SAP gold-level partner focused SAP Business One, found that they needed help in executing a full digital marketing strategy and they turned to SAP Partner Service Delivery for a helping hand.
Signum Solutions ordered the Digital Marketing Advisory Service through the SAP Partner Benefits Catalog. The service, is a paid service in which SAP partners can apply their Market Development Funds or Business Development Funds.
The Digital Marketing Advisory Service provides a personalized approach to helping partners improve their digital marketing presence and strategy. A dedicated digital marketing advisor provides one-to-one coaching for up to a period of three months. The goal of the service is to help SAP partners by providing guidance and coaching so that partners can drive their own demand generation to increase pipeline.
When a Digital Marketing Advisor is engaged with a partner, the advisor takes the partner into a deep-dive by providing an in-depth discovery session followed by a discussion with the partner to determine the challenges and any enablement requirements. After the discussion, the digital marketing advisor creates an action plan for the service which includes a detailed 170+ checkpoint digital audit of your website, SEO and social channels. The main goal of the audit is to increase website performance and organic traffic by improving SERP performance.
Watch What Signum Solutions Has to Say
Signum Solutions found that service that they ordered was highly valuable in helping the SAP partner improve its digital marketing efforts. Check out the brief video.