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The Significance Of Cloud Hosting For Search Engine Rankings

Have you tried everything from incorporating the latest bubble keywords from Ahref to streamlining the UX of your website and your search engine rankings just won’t budge from their position on SerpWatcher?

Ranking higher on Google obviously means more visibility, hence more traffic and eventually more conversions and higher revenue. But even if you’ve tried all of the latest SEO strategies and you still can get your important keywords to rank, then who do you think is the culprit here?

Most firms that want to rank higher on Google, often completely ignore the importance of choosing the right cloud hosting solution provider for this task. A bad cloud hosting vendor spells doom for any business that is involved in any sort of transactions online.

Google’s search algorithm uses over 200 different ranking signals for each page and site separately and it amalgamates all the results it gets to pioneer a certain ranking for a page on a site for a certain keyword. Relevancy, keyword density, good content, greater media are all extremely important components of a good SEO strategy but where you site secures the cloud it gets hosted from is as equally, if not more important towards maintaining an upward trajectory on Google rankings.

So if you are not getting the rankings you desire, maybe its high time that you need to evaluate whether your current cloud hosting vendor is the right service partner for this task or do you need to switch.

Here are 3 important ways to check that and absolutely make sure that this is not what’s hurting your online rankings and stemming your growth:

Check Your Cloud Vendor’s Site Hosting Speeds:

Page load time is one of the most important factors amongst Google’s ranking signals as a slow site that takes ages to load frustrates users and affects other downstream ranking factors as well like bounce rate. If you are afflicted by the same problem, you have your cloud hosting vendor to blame solely for this.

Google recommends a >200 ms server response time for acceptable page speeds. The lower the server response time, the faster your site loads and the easier it becomes for users to use it.

Ensure that you keep running timely checks on your cloud server’s response time and speeds. If the results are not good for a consistent period of time, you need to re-think your partnership with your current cloud vendor.

Does It Have a Bad Downtime History?

Just like everyone who lives will eventually die, everything that is online is sure to experience downtime. Cloud hosting providers can get niggled by problems just like the rest of us, thereby resulting in periods of downtime. But if your vendor’s downtime history shows that its going down way too often, then you need to go for market research to find out an alternative hosting vendor that has a much more reliable downtime record.

Most cloud hosting providers usually have a dedicated history of when and for how long they experienced downtime in a particular time span on their website, but if you don’t find it there,   your right and need to ask your vendor to produce it for you.

Does it wilt under Increased Load?

A sudden surge in traffic on a site is a pretty normal occurrence since there is a lot of trending search queries those users can swarm the site on. A cloud hosting provider may have a good server speed and it might even have a good track record in terms of downtime as well, but do check for how the cloud hosting service you have, performs when it has to handle a sudden increase in load.

Does it wilt? Does it go offline? Does it get slowed down? Can it not appropriate the load on the site accordingly? CEO of Panerai Watches faced a similar issue when things looked from the outset but when a spike in traffic was witnessed on the site, the cloud servers slowed down the whole site, resulting in a sudden ranking spiral for the next few weeks that was hard to revert.

Always look for such patterns and if such a thing does take place, then you first need to talk to your cloud provider to sort this mess out and if it’s incapable to do so, its perhaps time to shift to a new one that’s reliable under such trying circumstances.


Cloud hosting providers might not seem like they add much weight to your overall SEO performance but these backend systems are vital towards a high performing and upwardly mobile site. Changing your cloud hosting solution provider in haste is not advised at all, but there is no harm in checking if the performance you are getting is worth the price tag or not. After all, you should do everything in your right that inadvertently improves your site’s ranking and performance.

And do note here that a change to a new provider cannot be made so easily if you don’t have a list of alternatives with you at all times. Even if your cloud hosting provider is going great guns and giving you the kind of performance you need, it always pays off to have your research done on the par alternatives beforehand so that when you plan to make a switch, you exactly know who to go to and what your strategy for data migration and flawless transition would be.

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