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Author's profile photo Raj Manghnani

Is it time for insurers to Dig-In a better customer experience?

The Digital Future of Insurance (Dig-In) conference takes place this month at the Austin Convention Center from May 29-31 and it promises to host over 1500 attendees from major insurance providers. Thanks to digital transformation in all industries, the pace of change has never been this fast and will never be slow again. Technology is touching human lives in every aspect and insurance providers need to constantly reinvent themselves to increase brand loyalty and value.

SAP is proud to be the silver sponsor at the 2019 Dig-In conference. Mainak Patel of Financial Services/ Insurance Value Engineering at SAP and Allison Windon, Head of CX Solution Strategy at will address a joint lunch session on Thursday May 30th and discuss how market leaders are increasing agent loyalty and customer lifetime value in an age of digital disruption with SAP Customer Experience.

Today a good 3-star or 4-star review is not good enough for customers seeking exceptional experiences. At this session you will learn how insurers are leveraging Experience Management from Qualtrics to increase new customer acquisition through stronger agent/broker relationships, own a larger customer share of wallet through multi-policy purchasing, and improve customer loyalty. Leading insurers are focus on listening, analyzing, and acting on agent and customer feedback. Join us to understand how Experience Management can improve the entire value chain – from shopping for coverage, policy changes, filing a claim, and the year over year renewal process. Attendees at this session will also get a chance to participate hands-on in a LIVE experience management tool hosted on SAP Qualtrics platform. Attendees will also learn on what it takes to manage experience as well as how to operationalize the feedback to innovate new products for customers

SAP experts will be available at Booth # 500 at the exhibitor center to help understand what it takes to deliver a 5-star experience and face the demands of a customer-centric business model, more sophisticated user experience, and changing sales, service and distribution channels.

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