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Author's profile photo Axel Meier

SAP Data Warehouse Cloud – Scenario: LOB Digital Marketing

End-2-End Scenario walk-through: LOB Digital Marketing in the context of SAP Data Warehouse Cloud

I’d like to walk you through a line-of-business scenario in the area of Digital marketing to highlight the potential of SAP Data Warehouse Cloud … instead of just talking technology.

The SAP Data Warehouse Cloud – Semantic Layer Modeling capabilities makes a Difference for the a Business Users to act on a Business Semantics level.
We’re addressing the Line-of-business Users to get-the-job-done, supporting the need of connecting and accessing data in source systems without data replication or loading in a first place.

SAP Analytics Cloud is integrated with SAP Data Warehouse Cloud providing the capabilities to visualize, predict and navigate on the Business Semantic Models and data in the cloud.

Check out the recording to see how the new SAP Data Warehouse Cloud technology makes data analytics easier for business users


Please feel free to also check the according PDF document describing the session content of  “PL86912 – Create a Unified Data Platform by using SAP Data Warehouse Cloud.pdf”


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