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Author's profile photo Peter Spielvogel

SAP Fiori helps power better customer experiences – SAPPHIRE 2019 UX summary

Another year, another SAPPHIRE. For 2019, the show was all about the customer experience (CX). There were many great examples in the keynotes about how delivering a great and memorable experience can differentiate your products and services from their commoditized competitors. The SAP Fiori user experience helps you build great experiences for your customers.

In my opinion, this SAPPHIRE was among the best of the eight I have attended. The keynotes had incredible guest speakers.

  • Bear Grylls’ discussion of Failure, Fear, Fire, and Faith, along with the guiding principle of NGU (never give up) really resonated with me.
  • Supermodel and entrepreneur, Karlie Kloss was also very inspiring. I’m so impressed with the way she uses her visibility and huge social media following to promote causes she cares about, such as helping girls learn coding (“Kode with Klossy”).
  • In all the keynotes, various CEOs shared how SAP helped them run their best, drive efficiencies, differentiate their products in increasingly competitive markets, and serve a purpose beyond solely making profits.

The new show floor layout looked amazing and it was easier to navigate. A simple change made a huge difference – more seating. This allowed my colleagues and I to meet customers and partners at our booth and easily find a place for a quiet chat, to the extent that’s possible on the high-energy show floor.


Introducing SAP Fiori 3

During SAPPHIRE, we introduced SAP Fiori 3, which evolves the SAP Fiori design language to fully support the Intelligent Suite for all SAP products. In short, we are evolving the SAP Fiori user experience to meet evolving market needs. SAP Fiori 3 represents a consistent, modern user experience for the Intelligent Enterprise. SAP Fiori 3 is:

  • Consistent: providing a harmonized look and feel across products
  • Intelligent: delivering embedded user guidance – via machine learning and/or rule-based algorithms
  • Integrated: unifies content from different products on a single screen, eliminating time consuming cross-product navigation

We received many questions about availability, compatibility, and the new Fiori 3 design specification. My advice to you is: don’t worry about the details for now. Focus on accelerating your journey to the Fiori UX to gain the benefits of a better user experience. SAP will take care of the migration path. The first step is a new Fiori 3 theme for SAP S/4HANA (called “Quartz”). This is already available in Fiori elements and will be part of the planned SAP Screen Personas 3.0 SP09.


Session highlights

ASUG Pre-conference session

A variety of customers, partners, and SAP experts shared tips for creating the SAP Fiori UX and delivering it to your business stakeholders. There are many ways to develop Fiori apps, so this session focused on some of the options along with their costs and benefits. Dow Weeks of Johns Hopkins was the final customer presenter and had some great and actionable advice: start now on your Fiori journey. Use SAP Screen Personas if you want a quick win without consuming your limited development resources.

U.S. Department of the Interior lecture (ASUG 84498)

Richard Drake discussed how the U.S. Department of the Interior implemented the new SAP Fiori user experience (UX) and SAP Screen Personas software to modernize its portal. He focused on his experiences with the new UX technologies, how they used design thinking methodologies, the impact on the internal stakeholders, and how to operate in a highly decentralized environment.

Johns Hopkins lecture (ASUG 82548)

Zack Rose covered the SAP Fiori UX, SAP Screen Personas software, mobility, and gave advice on where and how to start a successful UX transformation project. Zack shared how he implemented a diverse set of apps within their new SAP Fiori launchpad. He discussed the implementation tactics and critical decisions made while rolling out apps that support core HR, purchasing, and travel end-users.

User Experience Transformation for Customers Using SAP ERP: Experience SAP Fiori Today (ASUG 83737) [view slides]

Sebastian Steinhauer and I talked about how to obtain the benefits of an SAP Fiori user experience, even if you are running ECC today. We focused on how to innovate without disruption, starting from your existing SAP ERP system, using SAP Screen Personas software, the SAP Fiori launchpad, and our application development tools such as Fiori elements. They key is to start now, even as you plan your migration to SAP S/4HANA. It is the combination of solutions that allows you to optimize your resources and deliver the right solution to meet your users’ needs and management’s budget.

Roundtable on Combining SAP Screen Personas and SAP Fiori Elements to Optimize User Experience and Minimize Costs (ASUG82954)

Sebastian, Katja Zoch, and I facilitated a roundtable discussion on the latest SAP technologies for delivering the SAP Fiori user experience, including SAP Screen Personas, SAP Fiori Elements, SAPUI5, and native development tools. The end-to-end tools story seemed to resonate with our audience. Even with a crowd that overflowed our allocated space, we were able to have many people contribute their ideas about how they manage tradeoffs among functionality, performance, time to value, development cost, and maintenance costs. It was great to meet so many members of our monthly Practitioner Forum in person. Thank you to everyone who introduced themselves.

Demo sessions on SAP Fiori elements and SAP Screen Personas (DI86434, DI86263, DI86227, DI86275)

Sebastian, Katja, Stefan Engelhardt and I demoed various functionality of SAP Fiori elements and SAP Screen Personas. The goal of the demos was to show how to satisfy your demanding customers even as their requirements change during the project. We showed how to build SAP Fiori apps using both of these tools and to modify them with minimal coding. The combination of SAP Screen Personas and SAP Fiori elements is a great no-code / low-code way to deliver the SAP Fiori UX to your employees or customers while optimizing your development budget.


Our demo pod, which combined SAP Fiori elements, SAP UI5, and SAP Screen Personas was always crowded. Oliver Graeff, Stefan Engelhardt, and Stefan Beck gave many demos. The rest of the team joined them in the booth when we were not presenting to answer questions from customers and partners.

This was a quick summary of the sessions I was involved in. The full list of recommended UX sessions was in my preview blog post.

For the SAP UX Engineering team, Peter Spielvogel.


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      Author's profile photo Jakob Marius Kjær
      Jakob Marius Kjær

      Great catching up with you and the team. It's been too long.

      I'm so happy to see you and Sebastian are getting involved with fiori elements.

      Thanks for a great summary.