Analytics will play a key role in driving more efficient, effective and profitable sales operations for future enterprises. Gathering Business Intelligence is already a priority for most far-sighted organizations, and there is a growing market need for a robust tool that can offer forecasting and analytical capabilities for sales operations across multiple industries.
SAP Analytics Cloud is one of the market leading platforms for Data Analytics today. It offers a secure, cloud-based platform to develop innovative and cutting-edge software solutions that help to maximize the potential of your data.
Let’s take a look at one of our very successful recent use cases on Sales Analytics to show how we’re working with data.
Incture Technologies is an SAP partner that provided an app to accurately track and showcase data pertaining to promotion and sales of a major European drug store chain. They need the data to drive two different types of promotion discounts throughout the year. This Business Intelligence tool enabled them to gather and visualize data from various sources such as SAP ECC, SAP HANA and other databases.
The chain operates 1115 stores which are segregated into four types. They witnessed 644 million customer transactions in the past 3 years. Our dashboard helped them easily access all transaction data and also predict future sales based on the historical data.
Some of the key features and benefits that this solution provided to the customer include-
- Understand trends in your data
- Turnkey solution
- Susceptible and extensible modes
- Cutting-edge charts
- Rule-based recommendations
- ML and AI capabilities
- Model driven approach
- Influence of promotions
- Sales and customer predictions
To know more about the solution, visit the SAP App Center