Dear all,
SAP CX Ecosystem Success Team together with our Business Transformation Experts is running Marketing Transformation Workshops in EMEA/MEE in Q2 2019.
In general it’s not about the product. It’s about business.
SAP is doing this kind of workshops globally to help the customers and prospects to identify their needs in marketing area.
The key output is the detailed implementation roadmap.
We would like to transfer this methodology to our partners and internal colleagues.
It could be really helpful to use it during the Sales process and, also, at the beginning of the Implementation project.
The schedule:
24th-25th of April, SAP UK, , Feltham, UK
Registration
14th-15th of May, Hybris Gmbh, München, Germany
Registration
16th-17th of May, SAP (Schweiz/Suisse) AG, Regensdorf, Switzerland
Registration
17th-18th of June, SAP España, Barcelona, Spain
Registration
20th-21st of June, SAP Hungary Kft., Budapest, Hungary
Registration
24th-25th of June, SAP CIS, Moscow, Russia
Registration
26th-27th of June, SAP Finland, Espoo, Finland
Registration
2nd-3rd of July, SAP Italia S.p.A., Vimercate, Italy
Registration
Agenda
Day 1
10:00 Training Overview & Introduction
10:30 Marketing & CMO Trends & Challenges
11:30 Customer Experience - Building Blocks
12:00 SAP TRANSFORM Methodology Overview
Set up/ Logistics
13:00 LUNCH
14:00 Baseline - Marketing Process Overview
15:00 1 Preparation Phase
Exercise/ Research
Findings for customer WS
16:30 2 Marketing Cloud - Scenario Catalogue
Customer Engagement Scenarios
Operational Enablement Scenarios
Day 2
10:00 Recap & Day 2 Overview
10:30 Workshop Day 1 Execution
Present Findings /AS IS
Introduce Selected Scenarios
Confirm Scenarios for Roadmap
11:30 Scenario Assessment & Heatmap
Marketing Value
Complexity Data, Content
Considerations
12:30 Roadmap Creation
13:15 LUNCH
14:15 Exercise convert from Heatmap
Group presentation & Review
15:30 Lessons Learned - Customer Stories
16:00 Tools & Resources
Please, let me know if you would need more details.
Best regards,
Alex
