Marketing Transformation Workshops EMEA/MEE Q2 2019

Dear all,

SAP CX Ecosystem Success Team together with our Business Transformation Experts is running Marketing Transformation Workshops in EMEA/MEE in Q2 2019.

In general it’s not about the product. It’s about business.
SAP is doing this kind of workshops globally to help the customers and prospects to identify their needs in marketing area.
The key output is the detailed implementation roadmap.
We would like to transfer this methodology to our partners and internal colleagues.
It could be really helpful to use it during the Sales process and, also, at the beginning of the Implementation project.

The schedule:

24th-25th of April, SAP UK, , Feltham, UK
Registration

14th-15th of May, Hybris Gmbh, München, Germany
Registration

16th-17th of May, SAP (Schweiz/Suisse) AG, Regensdorf, Switzerland
Registration

17th-18th of June, SAP España, Barcelona, Spain
Registration

20th-21st of June, SAP Hungary Kft., Budapest, Hungary
Registration

24th-25th of June, SAP CIS, Moscow, Russia
Registration

26th-27th of June, SAP Finland, Espoo, Finland
Registration

2nd-3rd of July, SAP Italia S.p.A., Vimercate, Italy
Registration

Agenda

Day 1

10:00 Training Overview & Introduction

10:30 Marketing & CMO Trends & Challenges

11:30 Customer Experience – Building Blocks

12:00 SAP TRANSFORM Methodology Overview
 Set up/ Logistics

13:00 LUNCH

14:00 Baseline – Marketing Process Overview

15:00 1 Preparation Phase
 Exercise/ Research
 Findings for customer WS

16:30 2 Marketing Cloud – Scenario Catalogue
 Customer Engagement Scenarios
 Operational Enablement Scenarios

Day 2

10:00 Recap & Day 2 Overview

10:30 Workshop Day 1 Execution
 Present Findings /AS IS
 Introduce Selected Scenarios
 Confirm Scenarios for Roadmap

11:30 Scenario Assessment & Heatmap
 Marketing Value
 Complexity Data, Content
 Considerations

12:30 Roadmap Creation

13:15 LUNCH

14:15 Exercise convert from Heatmap
Group presentation & Review

15:30 Lessons Learned – Customer Stories
16:00 Tools & Resources

Please, let me know if you would need more details.

Best regards,

Alex