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Avoid Digital Decay in Your Email Marketing with Lead Essentials

Nearly 200 billion emails are sent and received worldwide every day.

For businesses trying to generate leads, no other medium can compete with the effectiveness of email and email marketing — even with the prevalence of spam and junk mail. Acquisition and retention rates are unrivaled compared to other communication methods. For every dollar spent, email marketing sees a return on investment of about $40, nearly double the ROI of search engine optimization, the second-most effective form of online marketing.

Done well, email communications can be effective for several reasons. Most people check email every day — if not several times a day. It’s on desktop and mobile. Emails are easily searchable through a prospect’s email client. They force an action — a recipient must choose to either open or delete your message.

But even if you’ve built an established email marketing strategy, complacency — or simply time itself — can lead to decay. Think of your email list: Is every prospect you’re targeting still active? Are you mining the same list created several years ago? Some research has suggested email marketing databases naturally degrade by a quarter of their size each year.

To help combat this deterioration head-on, we’ve added a new service on SAP Virtual Agency: Lead Essentials powered by Aberdeen. The list acquisition service offers up to 1,000 net-new names and contacts every month, along with unlimited search capability in one of the world’s largest B2B databases.

Targeting Your Prospect Base

Millions of SME businesses around the world represent a gigantic opportunity for SAP partners to attract new prospects, and Lead Essentials is designed to help better target them, allowing searching based on criteria such as location, industry, size, revenue, and more.

You don’t want to market to everyone in the world, after all. You want to reach prospects who need what you’re selling. If you’re looking to better control your time and resources, particularly spent on your sales pipeline, Lead Essentials offers a number of other clear benefits as well:

  • Speed — All-in-one targeting and content solution
  • Insight — Access to pre-defined market segments that are highly likely to purchase and aligned with trending content
  • Cost — Quality intelligence and insight at a predictable monthly expense
  • Return — Higher ROI due to well-chosen prospect pool

For a limited time, SAP Virtual Agency is offering partners a free month-long trial of Lead Essentials. Partners can then continue the service for $1,800 over six months, with as many as 1,000 net-new names every month.

Lead Essentials is also reimbursable with market development funds, allowing you to use the service with potentially no out-of-pocket costs.

To stand out amidst the fray of hundreds of billions of emails every day, you need to make sure you’re targeting prospects who want to hear from you. Look to Lead Essentials for help boosting your email marketing efforts, improving your pipeline, and ultimately, winning more customers.

Ready to learn more? Get started today by visiting the Knowledge Center on SAP Virtual Agency.

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