There are many companies and brands that are searching to find support in the millennial demographic and with good reason. Millennials are the largest generation within the workforce, which makes it a demographic that many companies want to target, since they have earning power. However, there are many companies that do not fully understand how to engage with this particular segment of the population. Here are some simple strategies that can help you connect to millennials, who were all born between 1981 and 1996.
Attention On Mobile
One of the benefits of connecting with millennials is that they are extremely loyal when it comes to certain companies, brands and corporations. Millennial consumers are not trying to sit through a long drawn-out advertisement anymore, which is one of the reasons why they consume content the way that they do. Netflix is now one of the largest media companies in the world, and the subscription service has gained traction specifically because it allows users to access content directly, without advertisements.
Over 90% of millennials use smartphones, which means that your company should be making sure that their marketing campaign works on mobile, and not just on other devices. This means that the campaign should be aware of screen time, speed, and presentation when it comes to smartphone devices. The right advertisements on mobile can lead to real results and real revenue.
Not Too Serious
We all know that traditional marketing involves conveying a message, but the truth is that many millennials are a bit disillusioned with the gimmicks and tactics of many advertising companies. As a result, some of the most successful companies have marketing campaigns that don’t take themselves that seriously. One obvious example is Geico, one of America’s largest auto insurance companies that is widely praised for its advertisements throughout the years.
Dollar Shave Club was another company that aimed to disrupt the market by offering budget-friendly shaving razors, and one of the reasons was because of a viral video that showed that the company didn’t take itself too seriously. Of course, this didn’t mean that the service didn’t solve a real problem, but simply that they were willing to incorporate more humor into their marketing than the competition. As a result, the company grew at a tremendous rate, ultimately becoming acquired by Unilever for $1 billion. It certainly is hard to deny that the company’s tone with regards to marketing wasn’t part of this growth. The fact that they also engaged on social media also was an important factor, as well.
There are all sorts of new ways to consume content. We see that more people are streaming music than ever before, and shortly before that, individuals were purchasing compact discs, which are all but extinct. There are major retailers that no longer sell compact discs at all.
One trend that is hard to deny: millennials love podcasts, and it makes sense: they can access the content that they want, whenever they want, and all that they need is some headphones and a smartphone to absorb new content. As a company, you should be looking to take advantage of this fact. How? Well, it’s simple: it doesn’t matter what sector or industry your company is involved in, there’s a podcast that creates content related to that industry. Consider looking into podcast booking services because this can help you connect with millennials in a new way. It might be that your CEO is a guest expert that could provide a certain insight into an industry, or address a new company development or industry shift, for example. Either way, over 70 million Americans listen to podcasts monthly, and that’s a number that companies should not deny.