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FAQ – SAP Marketing Cloud: Marketing Analytics

You find questions and answers to the topic Marketing Analytics:

Is there a possibility to influence theming, and changing labels of measures, dimension or stories in SAC?

Answer: It is possible to create own palettes and assign them to charts locally or on a story level (using story preferences). It is possible to select from a list of fonts available in SAC but not possible to include custom fonts. Changing descriptions of measures, dimensions and models are possible.

Do you get embedded SAC and also a stand alone SAC tenant free with the purchase of SAP Marketing Cloud?

Answer: Yes, the SAC tenants for test and production are automatically available as soon as the Marketing Cloud Quality or Productive System gets provisioned.

When importing new & updated content from the content library is there any need to check previously imported Content?

Answer: The content library offers different options for provisioning the new or updated standard content to a customer tenant. On the publishing tab of the content library one can distinguish, for example, between only importing new content (with and w/o updating data), importing new and updating existing content (including or excluding permissions).

Can SAC be used to build stories on data which have its source in multiple systems (ByD, C4C) ?

Answer: In data acquisition as well as with live connectivity models, it is possible to load data into a single model from different data sources. Additionally, different models can be linked in stories based on common dimension members to allow creation of blended charts or for cross filtering.
Note: When doing so, one needs an additional SAC license to hanndle the corresponding data source (C4C, ByD).

What is the difference between Content packages for On-Prem vs Marketing Cloud?

Answer: The content package for marketing cloud comprises the latest scope of analytics content, which is based on the recent Marketing Cloud release. Since On-premise releases might miss these enhancements, the package for on-premise might include less stories.

Does SAP Marketing On-Premise require a separate SAC License?

Answer: Yes, because SAC follows a subscription-based license model which different to the perpetual license model in in-prem. However, the SAC-license is available for relatively small license fee.

Is it mandatory to implemented SAC with SAP Marketing to have all functionality in site Marketing cloud?

Answer: SAC itself provides certain analytical capabilities which are available only there. However, Operational Reporting, for example can be done also in SAP Marketing Cloud using the Design Studio.

Which is the future roadmap, Operational reports or SAC reports?

Answer: Since SAC is the key corner stone of SAP’s Analytics Strategy, Operational Reporting in SAC will be improved significantly faster.

Are custom fields automatically available in custom queries?

Answer: If the definition in the Custom Fields and Logic App was made accordingly, the attribute gets automatically exposed to a standard query even, and of course also to a custom query.

2 Comments
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  • Hi Joyca,

    as an alternative we also have SAP design studio capabilities, which is an integratred reporting capability as part of SAP Marketing Cloud.

    APIs to extract, for example, campaign success data, for a use in external non-SAP Analytics Clients are not available.

    Regards, Josef