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Personalization in Healthcare: What it is and Why it Matters

Healthcare has always been a highly personal field in the sense that doctors and practitioners are working very intimately with people. It hasn’t, however, always been personal in the sense that patients get individualized care – but the tides are changing.

Personalization in Healthcare: How Things Are Changing

When someone goes to buy a car, they like it when the dealer provides them with personalized attention – setting them up with a salesperson who fills their needs.

When someone uses a social media application, they find it useful when they’re able to customize settings to meet their needs and preferences.

Why, then, has healthcare – a field that’s as personal as any can be – traditionally lacked the sort of personalization that today’s patients crave? In many cases, it’s because healthcare companies have bottom lines to feed and greater personalization means more time (and less patients seen). But as technology has improved, this is no longer an issue. It’s now possible to provide personal care to more patients in less time.

Here are some of the positive trends we’re seeing:

1. More Efficient Patient Care

SAP has long been at the forefront of improving efficiency in the healthcare industry, and the last few years have been particularly transformational. Through advanced cloud solutions, SAP has been able to develop systems that produce 30-times faster response times for patient scheduling and more cost-effective, value-based care.

Improved efficiency in care settings is important for a variety of reasons. For one, it allows healthcare facilities to see more patients in less time – improving the bottom line. From a patient perspective, it reduces friction and makes them feel prioritized. It’s a win-win that’s facilitating greater experiences for all parties involved.

2. Superior Training

Intensive education and preparation have always been prerequisites for those entering the healthcare field. Any time patients are directly involved hospitals, care facilities have to take extra precautions to ensure employees are adequately prepared to handle any and all needs their patients have. Otherwise, the financial and legal risk is too high.

Over the past few years, there have been some rather significant advances in healthcare training supplies. The solutions that are now available in medical schools and training facilities allow for a more personalized understanding of who the patient is and what their individual needs are. This is leading to better prepared nurses and doctors, which only improves the level of care patients receive from the next generation of healthcare leaders.

3. Better Health Services

There’s a fine line between too much automation and too little personalization. As more data becomes available, entrepreneurs and health-tech companies are creating solutions to bridge the gap between patient needs and expensive services. One such solution is Your.MD.

As Forbes explains, “Interactive virtual assistant app Your.MD uses AI algorithms to search medical literature covering more than 1,000 conditions. Patients can then chat with the bot about their symptoms or questions to get personalized, accurate responses. After identifying a patient’s potential condition, the bot can connect the user with the best doctors in their area.”

4. Robust Analytics

One of the fastest-growing segments of the industry is healthcare analytics. The more hospitals and healthcare facilities can utilize the robust data sources they have available at their disposal, the more they can lower costs and improve patient care.

In the coming months, look for healthcare companies to become more data-driven organizations – establishing cultures that prioritize the application of data so that it can be used (rather than just collected).

The Future of Healthcare is Personal

As technology continues to improve, the healthcare industry will only become more personalized and patient-centric. The will lead to more seamless care and greater patient satisfaction.

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