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Author's profile photo Miguel Alfaro

SAP Preferred Success: How HR Realizes the Potential of Intelligent Talent

The biggest surprise about deploying intelligent technologies in the cloud is no longer the scale of change felt throughout the company. It’s how employees accept and evolve with the resulting processes, capabilities, and insights repeatedly and sustainably over the long term.

This new reality in the relationship between employee engagement and long-term digital outcomes is compelling business leaders to take a hard look at their digital strategies. From predictive analytics to artificial intelligence and intelligent automation, every digital investment can potentially alter how people experience work – from the nature of their jobs and career paths to knowledge sharing and skill growth. But none of these changes matter if every new capability and modification doesn’t rise to the expectations of a workforce representing a wide range of work styles, digital ease, and learning behaviors.

For HR organizations, this inward assessment is a prime opportunity to show its muscle as the champion of the workforce – if they have the resources and expertise that support the cloud lifecycle and user adoption.

HR + SAP Preferred Success = An intelligent culture

How can HR organizations step up to this challenge and set the business on the right path to long-term advantage and innovation driven by digital intelligence?

For many of our customers, their answer to that question is SAP Preferred Success services. They are tapping into a range of communities, enablement activities, best practices, reporting, and training to create a culture of intelligent talent that values continuous upskilling, open-minded digital experimentation, and data-driven operations and insights. But don’t take my word for it. Here are three real-life scenarios that have proven the influence of SAP Preferred Success.

1. Optimize digital HR experiences to underpin continuous change

ATB Financial prides itself on service to its customers, the community, and especially its employees. With the help of the SAP Preferred Success service team, the growing financial services and wealth management institution is upholding its place, as named by Forbes, as one of Canada’s Best Employers in 2018.

After conducting an optimization workshop to assess its use of the SAP SuccessFactors Employee Central solution, experts from SAP Digital Business Services identified the source of ATB Financial’s challenges and suggested configuration and process options to resolve them. Now, the financial company is building value-based relationships with every member of its workforce by continuously maximizing the value of its HR technology.

Additionally, ATB Financial saw the potential benefits and value of its support engagement, which contributed to the decision to renew the contract for another five years.

“Our SAP Preferred Success service team is always available to answer any questions related to the digital economy and guide ATB through it,” says Charleen Pomerleau, facilitator of Work Reimagined, People, and Culture at ATB Financial.

2. Drive cultural change to take the business to the next level

Eager to boost business performance and transformation with an end-to-end digitalization strategy, Telefónica made high-quality self-service tools readily available for all employees across its operations in Europe; Asia; and North, Central, and South America. The first milestone for the Spanish multinational broadband and telecommunications provider brought all employee data into one system, establishing a single source of truth and enabling the decommissioning of multiple legacy systems.

SAP Preferred Success is shifting the company’s culture toward fully online self-service tools. By driving accessibility, flexibility, and self-management for all employees, Telefónica is going beyond transactional usage while fostering the adoption of functionality that encourages proactive employee engagement.

“We are maximizing the use of data while enabling self-service and a better employee experience,” says Catherine Leaver, global HR transformation director at Telefónica S.A.

“As SAP SuccessFactors solutions continually evolve, we will continue to drive an optimal employee experience grounded in simplification and digitalization.”

3. Energize employee engagement to sharpen decision-making and action

Things are changing fast in the fiercely competitive energy sector. Through SAP Preferred Success, Uniper SE developed its own employee-centric “HR for the future” strategy. In return, the German-based energy company is responding to customer interest in sustainability, growing demand for renewables, and a constant stream of new market entrants.

Eager to move all core business processes to the cloud, the company migrated its on-premise SAP ERP Human Capital Management solution to the SAP SuccessFactors Employee Central solution. New, digital self-service capabilities and mobile functionality, as well as innovative chat-bot technology, will completely change the employee experience for the better – boosting engagement.

“We’re determined to put people at the heart of everything we do – both customers and our employees, who are vital to our success,” says Kay-Christian Schersich, head of HR Technology at Uniper SE.

SAP Preferred Success: Putting culture at the heart of business transformation

Every day, businesses see how automation, cloud, mobile, analytics, artificial intelligence, social recruiting, wearables, and more are creating lasting effects on work experiences. However, such change is impossible when employees cannot see the value of learning and embracing new digital capabilities fully, consistently, and quickly.

With SAP Preferred Success, HR organizations can promote digital adoption closer to the workforce. They can enable meaningful work, content, and interactions that excite and relate to increasingly digitally minded employees. But more importantly, workers will be more willing to adopt new processes and interfaces in ways that empower innovation and shape the future of the business for years to come.


Miguel Alfaro

Product Manager of SAP Preferred Success Services for SAP SuccessFactors Solutions and Business Networks and Applications, SAP

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