University of Notre Dame MBA Interterm Design Challenge
From October 8th to 11th of this week, SAP professionals provided a unique business challenge project to MBA students at the University of Notre Dame. Twenty MBA students participated in the exercise led by Andrea Anderson, Vice President – Design Thinking at SAP Labs and me. The initial design challenge was to consider how we might support home Improvement projects with conversational user interface solutions. We used Design Thinking as a methodology to help the students hone specific skills such as Empathy, Synthesis, and Prototyping.
The design challenge was sponsored by SAP’s Global User Experience and Design Team. That team believes in creating useful, usable and delightful solutions. Our passion for design thinking is applied to all our new products and solutions. A core tenant of design thinking is the deep understanding of end user and stakeholder needs, behaviors and feelings and the learning environment this week emphasized these themes. This engagement is one of the important early collaborations with the new SAP Next-Gen Chapter for Design Innovation at Notre Dame.
The Mendoza College of Business at the University of Notre Dame is a premier Catholic business school that fosters academic excellence, professional effectiveness and personal accountability in a context that strives to be faithful to the ideals of community, human development and individual integrity. A leader in values-based education with the message of Ask More of Business™, the College offers innovative coursework that integrates real-life case studies, a faculty renowned for teaching and research, international study opportunities, and interactions with some of the foremost business thought leaders. One of the college’s innovation offerings is its Interterm Intensive sessions.
These classes provide learning opportunities that are not easily available in the standard course format. Some workshop-style classes focus on specific capabilities students can add to their business “tool kits.” Others, such as the deep-dive corporate opportunities, give students hands-on opportunities to apply, test, and extend what they have learned in previous courses. In other courses, students expand their learning by using their time and talents to assist a not-for-profit organization. All of the courses develop skills and perspectives that will be beneficial in summer internships and full-time jobs. All courses require a high degree of student participation and involvement. The courses offered to MBA students provide opportunities to extend and apply skills and knowledge learned in the core and elective classes. They provide direct, practical experience using simulations, projects, or live problems. The classes add to students’ experience base, helping prepare them for a strong start as they begin their full-time jobs following graduation.
We were fortunate to have a member of the distinguished Notre Dame faculty and another SAP leader join us for the final student presentations. Professor Sam Miller and David Fowler of SAP served on our review panel and selected the winning team. They were very impressed with the quality and depth of the work produced by the four student teams in just four days. The winning team was provided with a small prize to recognize their outstanding work and SAP will use the presentations as important input to our solution plans.