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Author's profile photo Velin Ivanov

The Digital Configuration Lifecycle in the Intelligent Enterprise (Part 2)

With Variant Configuration, SAP has a track record of more than 25 years of continued success on Product Configuration. Variant Configuration is an integrated solution embedded in SAP’s ERP solution, our customers’ Digital Core. Many thousand manufacturers are leveraging Variant Configuration to create individualized products and offerings for their customers and have created highly flexible, variable and customizable products as their key differentiator in their markets.

Within S/4HANA, SAP’s most advanced Digital Core ERP offering, S/4HANA for advanced variant configuration takes Variant Configuration to the next level. S/4HANA for advanced variant configuration offers an integrated set of functions to manage Configurable Products from the point-of-view of R&D/Engineering, Manufacturing and Supply Chain, Procurement and Sales Order management. S/4HANA is SAP’s most modern Digital Core intelligent ERP system and reaches new levels of productivity, efficiency, and business insight while maximizing resources and operational agility.

S/4HANA for advanced variant configuration


For best Customer Experience both in Commerce and Sales, the Line of Business sales requires a dedicated set of specific solutions. The Line of Business sales requires easy configuration of products and bundles of multiple elements, automated pricing, and needs to manage promotions and discounts. Proposals and quotes need to be generated in an intelligent and semi-automated way. Sales forces need to be empowered to engage with customers in more meaningful and helpful ways. To give sales teams the insights they need to make better business decisions thus boosting productivity and sales performance on configurable products, SAP offers C/4HANA Sales Cloud Configure, Price, Quote (CPQ). For a multi-channel commerce strategy enabling sales of configurable products both to businesses and consumers on a single platform, SAP offers C/4HANA Commerce Cloud.


C/4HANA Sales Cloud Configure, Price, Quote (CPQ) – overview


C/4HANA Sales Cloud Configure, Price, Quote (CPQ) – differentiators


C/4HANA Commerce Cloud


After the configured product has been manufactured and shipped to the customer, it becomes a connected asset which is managed through the Internet of Things-based network of digital twins. As a connected asset, it senses telemetry and usage data. Together with its as-is configuration, the collected data is analyzed to provide feedback and discover insights, enhancing the generative design process, essentially augmenting the design options that designers, R&D, and engineering have as they go through their ideation process.

SAP Asset Intelligence Network introduces the digital twin to represent each physical machine or product along with its asset lifecycle. It provides a digital representation of all industrial equipment used in the field with secure and controllable sharing rights across business partners to enable customer insights, performance analytics, and new digital services. For configurable products, the telemetry and data of each serialized product asset represented by its digital twin are leveraged.


SAP Asset Intelligence Network – overview



Johann Dornbach
Vice President, Digital R&D and Engineering – Configure

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