SAP PARIS HELPS “CLEAR FASHION” STARTUP

EMPOWER YOU TO INITIATE CHANGE TOWARDS A MORE ETHICAL FASHION

Innovation is at the heart of SAP strategy, that’s why we love working with startups. In Paris, the SAP Fondation is partnering with makesense incubator to help social entrepreneurs make a difference. We’re currently mentoring Clear Fashion, an incredibly exciting green startup founded by two young and passionate women engineers, Marguerite Dorangeon and Rym Trabelsi. Clothparency is both a platform and an app to help all of us choose ethical fashion clothing.

Clear Fashion manifest speaks for itself: “We love fashion and want responsible clothing to be more than just a market trend. If we act all together, we can re-energize the textile sector by bringing more ethics in it.” Clear Fashion’s ambition is to help us, as citizens, know and value products that are respectful of human beings and the environment.

Design Thinking session with Clear Fashion founders and #Sap4Good mentors in Paris

With Clear Fashion’s smooth and intuitive UX, you can find the clothing you like and get information on its impact on people and the environment. You can also find out about the level of eco-responsibility of the fashion clothing brand you like.

From a tech perspective, we love Clear Fashion’s founders approach. As Marguerite and Rym point out, “our algorithm retrieves information from different sources and analyzes it to allow you to obtain a score per criterion. We evaluate clothing and brands according to 8 criteria: carbon impact, water pollution, recycling, wage conditions, origin and know-how, toxicity, animal welfare, and organic farming.”

Combining fashion, green ethics and smart algorithms, Clear Fashion can help improve people’s lives and make the world run better.

You can download the Clear Fashion app now on the Apple Store or on the Google Play Store.

Would you want to know more about your clothes’ ethics: visit http://en.clear-fashion.com/