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Author's profile photo Danielle Homer

A Bird’s Eye View of SAP’s Presence at the 2018 Farnborough International Airshow

The Farnborough International Airshow took place July 16-20. With a booth in the Aerospace 4.0 Hall, multiple speaking sessions, and the 2 Day ThinkX Innovation Lounge, SAP certainly took this year’s tagline, “More than just an airshow”, to new heights.

SAP Booth at the Airshow

Over 80,000 visitors from all over the world made their way to the airshow this year. With the start of the next industrial revolution knocking on our door, an additional hall, strictly focused on Industry 4.0, was newly introduced. SAP took full advantage of this opportunity by showcasing the power of the Intelligent Airport and the revolutionized Customer Experience. These demos, along with insightful conversations, helped to demonstrate the importance of the role these innovative technologies will continue to play in the evolution of A&D.

Speaking Sessions at the Airshow

Further striving to educate airshow goers, SAP Global Vice President of A&D, Torsten Welte, facilitated a session in partnership with Aviation Week that focused on how A&D businesses can tangibly approach technology trends. This included topics like big data, blockchain, artificial intelligence, 3D printing, cybersecurity, and the cloud. For more insight into their session, take a look at this whitepaper.

SAP was also a part of two panel discussions throughout the week. Torsten Welte shared his perspective on the Aerospace 4.0 panel which highlighted the challenges, trends, and influences affecting this major shift within the industry. While Dr. Adriana Marais, Head of Innovation for SAP Africa and Mars One Candidate, contributed to the Space Panel that focused on the idea of establishing life on Mars and the implications this achievement may have for us on Earth.

ThinkX Innovation Lounge at the Aviator Hotel

Right next door to the airshow at the Aviator Hotel, SAP continued the momentum at the ThinkX Innovation Lounge. We hosted over 170 people from 51 companies over the 2 day event. Many of the industry’s most pressing topics were addressed through demos, customer speaking sessions, and networking. The support from our partners exemplified the power of bringing together the entire ecosystem under one roof. In our 2 daily recap videos, you can find out more about our participating partners and their impact on the success of the event.

For a 2 minute look at SAP’s time at the Farnborough International Airshow, check out our highlight video below. We look forward to hosting the A&D community at next year’s airshow in Paris! Au revoir!

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