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In today’s world, IT Businesses are looking for applications (Mobile First) that provide seamless experience to their customers across devices anytime, anywhere. The key ask is to provide a mobile first, digitally enabled Omni channel experience to their customers. To meet the new age customer’s expectations, the companies are investing heavily in technologies that will bring a new standard in customer experience.

In this context, SAP’s C/4 HANA, a 4th generation, in-memory suite will become handy to the companies to address the emerging business models. In the era of modern way of doing business, where lines and channels are getting blurred, more enemies are becoming frenemies and new start-ups are rewriting the rules of the businesses, SAP followed the same by acquiring market leading products like Hybris (commerce), Calliduscloud (Sales), Coresystems (Customer Service), Gigya (Customer Data) and regrouping the current hybris portfolio products in to a new age digital front office suite C/4 HANA. Looks like SAP has got the grouping right this time and it is going to stay for a while 😊.

In this blog, I would like to highlight the various features that these recently acquired/inducted products augment the new cloud solutions suite C/4 HANA.

Before that let us quickly see the solutions that are offered by SAP C/4HANA portfolio:

  • SAP Marketing Cloud
  • SAP Commerce Cloud
  • SAP Sales Cloud
  • SAP Service Cloud
  • SAP Customer Data Cloud

Below picture depicts the C/4 HANA offerings integrated with back office S/4 HANA.

As part of new branding SAP Customer Experience, SAP has consolidated all the cloud solutions that are marketed under Hybris brand and SAP’s commerce and customer engagement organization earlier with the recently acquired CX solutions.

New CX solutions merged into C/4 HANA Suite:

  • Calliduscloud is now part of SAP Sales Cloud
  • Coresystems is now part of SAP Service Cloud
  • Gigya is now part of SAP Customer Data Cloud

With the inclusion of these new solutions, SAP is now in a better position to offer

  • A complete end to end solution across all horizontals of CRM
  • SAP Customer Experience that consolidates SAP Hybris, Calliduscloud, Gigya, and Core systems under one brand for a simplified experience
  • 4th Generation CRM Solution focusing on ME2b instead of B2B or B2C
  • Front office (C/4 HANA) integrated with backend S/4 HANA
  • Integration of entire value chain to make the best customer experience
  • Additional capabilities of CPQ and CLM with Calliduscloud
  • Powerful Crowd Service technology to leverage outside service technicians and real-time scheduling using artificial intelligence with Coresystems
  • Customer self-service and proactive field service in Service space
  • Transparency and Data control through SAP Gigya
  • In-built machine learning capabilities across sales, service, marketing and commerce

Below table highlights the enhanced solution capabilities of the new solutions (Calliduscloud, Coresystems and Gigya)

Stay tuned for more blogs and please provide feedback.

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5 Comments

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  1. Chetan Bhandari

    Hi Srini,

    First of all thanks for the great blog.

    Aren’t SAP offering OnP landscape with C4HANA ? Since On cloud have a lot of limitations (as C4C does)  how will major customizations be supported ?

    Also do you have any idea whether C4HANA will be based on same technical platform as C4C or we will have ABAP on HANA as well. Also will C4C be merged into C4HANA ?

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    1. Srinivasa Rao Sirasapalli Post author

      Hi Chetan,

      First of all, C4HANA is not a product on its own. This is a new branding done by SAP for previous SAP HYBRIS portfolio products + recently acquired products (Callidus cloud, Gigya and Coresystems).

      C4HANA is a suite of cloud solutions and no on-premise offering for the same. You may need to consider on-prem version of the individual solutions like Hybris Marketing OP, Hybris commerce OP.

      Currently existing advantages or limitations will continue for the individual products like C4C, yMarketing etc.,

      Like I mentioned in the blog, C4C (SAP Sales Cloud + SAP Service Cloud) is now part of C4HANA.

      Hope this helps

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  2. Ram Raj

    Good Blog Srini !

    Can you provide some more insights on how C/4 HANA is actually integrated with S/4 HANA.  I am referring to the technical stuff.

    I understand both the systems can be integrated for seamless CX,but did not find any article on how the integration will/have to be carried out.

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