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Author's profile photo Haroon Shahzad

SAP Hybris for Digital Marketing Performance Management and e-commerce

To create and manage levels of dynamic advertising rules, to increase sales on the targeted products and to counter business challenges; SAP Hybris Commerce is a unique and integrated promotion module which can easily take care of all your coupon management, targeted marketing campaigns and other digitally integrated promotions, which are essential to increase sales in today’s competitive e-commerce  marketplace. It is different and can easily manage a selection of quality products, attractive offers, and coupons which can have the biggest impact on conversion rates for an online e-commerce website and digital stores. It also manages the efficient and effective delivery of discounts, gift certificates, buy one get one free deal, online coupons and make a big difference towards buyer behavior. The advertising module for SAP Hybris commerce allows business users to easily create and manage complex actions through dynamic and flexible digital rules without IT skills. Based on Rule Engine, the promotion module offers new features and functionality with architectural improvements, including:

Promotional Models and Modes

The promotion features come with several advertising models, complete with customizable trial actions that easily cover the most common advertising requirements for B2C and B2B situations and scenarios. Along with that, it also comes with a ‘Promotion Rules Generator’ with a set of integrated conditions and actions that can be easily be developed and combined to create a variety of customer or business offering requirements with personalized promotions; with a simple drag and drop the user interface.

Priority and Scalability

The SAP Hybris can easily manage several action rules with its combinations and the Promotion Priority feature which is the order of execution; developed for performing different actions. It also includes stacking; that is to apply an advertising rule which can also be applied to other actions as well. The application works perfectly well with specific rules for groups of promotions at once.

Promotional and Advertising Messages

The promotion form can be easily configured on SAP Hybris to show useful, meaningful and contextual messages to a customer in the window, with important advertising or marketing parameters, which can be used under conditions of digital promotional activities such as product free offers and discount promotional offers.

Coupon management

Through SAP Hybris, creating a coupon that is generated automatically or by manually codes in the user-friendly interface, and can be easily distributed and managed for customers to select, interact or exchange. These ready-made coupons can easily be integrated with various promotional offers.

Business Benefits and Key Features

Though there are many key features of SAP Hybris with aligning business benefits for the company with smart and key action rules and models for Business to Consumers and Business to Business promotional offers. It is fully integrated with full control on all promotion levels and their combinations. All conditions can be applied to the rule generator along with customizable conditions and actions. Special rules can also be applied with the ability to integrate external systems and use their data in rule-based promotions. With customizable standard discount strategies, any discount offer can be added or customized for shopping cart items. SAP Hybris also offer unique and secure action codes for Omni-channel use. Promotional models can be based on coupons that can be used immediately.

Coming With the Best of Features

Another feature which comes with the SAP Hybris is the commercial accelerator with support module integration. You can easily create efficient and cost-effective marketing campaigns in a matter of a few clicks with a friendly business tool at your fingertips. Through easy customizable options and tools, your business can easily gain new customers and you can retain your old customers as well, with attractive and customer-oriented promotional offers and actions which can easily be managed. With this, you can increase your online sales with bundles or special offers on discounted products. You can unify you’re the brand image through graphics and textual advertising design. You can also introduce online loyalty programs with a targeted Couponbirds campaign. Another advantage of implementing SAP Hybris is that you can reduce and minimize implementation time for native integration to SAP Hybris Commerce Accelerator.

Enabling Business Success

SAP Hybris enables companies and business to change their traditional ways on how they interact with their customers, effectively and efficiently streamline their business operational or marketing processes, and simplify their technology landscape. With the global approach to their customer loyalty programs and incentives, our SAP Hybris solutions provide the best ways to optimize the customer experience and digital marketing. SAP Hybris can easily help you to create and generate relevant and contextual digital experience for all your customer touch points in real time so that you can make a strong differentiation and affiliation. With SAP Hybris, you can easily gain a competitive advantage in the digital competitive economy. SAP Hybris has helped some of the world’s leading organizations to evolve in response to changing market conditions, landscapes, and competitive environments to offer exceptional experiences and add new channels. It also helps your business to develop their efficient business models and enter new market segments.

Capturing the Customer’s Interest

It is important to reach new customer and market segments, by effectively outlining the group of target customers, you can easily access new customers. Customer segments need to churn reductions is crucial for the success in your e-commerce business. Good advertising may be possible with the integration of new innovative tools, to capture customer’s interest and encourage them towards their buying behavior. Couponbirds or coupon bid form comes into play. With his help, customers are encouraged to make the purchase, which can be improved with a discount coupon. Likewise, some products can be selected from the product range and marketed individually via coupons (for example, a coupon for everyone, especially on electronic products). Custom coupons on the other side can also play a hand to be targeted to specific customer segments with new or regular customers.

By reach new target customer groups and accessing new customer segments, you can easily roll out the reduction, which is essential for the success in e-commerce. Good advertising is only possible when you capture the customer’s interest. With SAP Hybris and the voucher Hybris module, companies can flexibly create all types of vouchers. This can be generated manually, automatically and delivered to customers; directly or indirectly through digital channels. Vouchers can be provided offline and online for their multiple advertising or promotional use.

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