You Guessed It! A&D Represented the Largest Customer Base to Date at SAPPHIRENOW 2018

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In comparison to other industries, year after year, Aerospace and Defense shows out in droves to attend SAPPHIRENOW. With the pace of innovation continuing to increase, it is no surprise that this year A&D gathered at the annual conference in record numbers. But how does A&D continue to maintain consistent attendance each year?

Well, there are many factors that play a role in this achievement but one of the foundational aspects is the emphasis on community. Each year at Sapphire, the SAP A&D community has the opportunity to attend both a breakfast and dinner with their industry comrades. This is a valuable time dedicated to building new connections, fostering old ones, and educating each other on industry innovations and SAP technologies.

These conversations only continue on the show floor, as customers and partners visit various demo stations and attend insightful sessions. Below are a few of the sessions that were offered to the A&D community this year:

• Navigate Digital Transformation at Newport News Shipbuilding


• Accelerate Next-Generation Manufacturing with SAP S/4HANA


• Benefit from Digitalization Throughout the Aircraft Lifecycle


• Build the Base for an Intelligent Enterprise with a Discrete Industry Cloud

For a full recap on A&D activities at SAPPHIRENOW this year, check out the above highlight video. In this video, Global Head of the A&D Industry Business Unit, Torsten Welte mentions the announcement around the expansion of SAP Leonardo Blockchain services. Along with this announcement, was mention of SAP’s Industry Blockchain Consortium— an exemplary showcase of the power of community working to improve business. With the success of blockchain being so dependent on the value of its participants and A&D’s emphasis on community, it is no wonder that one of the founding members of the consortium is A&D customer, A³. A³, a subsidiary of Airbus, is a driving force for the success of this consortium.

For more on the value of community within blockchain technology and what it can mean for your intelligent enterprise, take a look at Torsten Welte’s blog and join us on LinkedIn to take part in the discussion (SAP for Aerospace & Defense Community).

We look forward to maintaining the momentum from SAPPHIRENOW during the Farnborough International Airshow at the ThinkX Innovation Lounge, happening July 17-18. Make sure you’re registered today!