Personal Insights
Improve visibility of your SAP blogs on LinkedIn
Social sharing of your blog on here on blogs.sap.com can be a good way to get visibility. So people can see what you are up to and can see you as an expert. As we all know a picture can tell more than words and is a lot more eye-catching. That is the reason you must know the following trick.
Linked in is one of the preferred ways to share the professional content you seen on SAP.com. Therefore an optimization is important. And the best way to do a little is to add an image to the LinkedIn post and also have other people share the same picture.
Normally in WordPress you have the option to set the featured image so that other applications can take advantage of it. It is not supported in the current platform so the work around it so insert an image as on the right.
The default is that there is no image or in some cases, it will be using your profile picture in some strange scaling.
So an example of a post without an image in it would look something like the following.
Before
After an image has been added it looks a lot more attractive as seen in the following example. Then people can easily get an idea of what the post is about.
After
The way to do it is to create an image in your favorite image editor. I’m a little graphical challenged so I prefer to create my images in canva. Canva is really simple editor to create all kinds of images and make mashups of content. It take me about 1 minute to create one of the example images using the tool. I normaly use the image size of 700×400 for the images. In canva this is called Linkedin Post Header.
The image must be at the beginning of the blog. I’m not sure on the precise requirement. It would look strange on the blog if the image was taking up too much space, so I prefere to make it as right aligned and a little smaller. My normal procedure is
- Upload the image in the using the button “Insert Image”
- Once the image is uploaded I would resize it so it is not as big.
- Then I change to text view to see the HTML code
- In the <img> tag I add the the text align=”right”
- Go back to visual mode
- Adjust the image size
Then once you post on Linkedin it will look better.
If you upload to facebook then you can upload the same image to the post and insert the link.
Nice trick. I've bookmarked it to use in all my future posts.
I would also consider just cross posting any content using Linkedin blogging platform. Think you will be surprised as I am getting 20-30X the views and engagement (comments/likes) using Linkedin vs SCN.
Yes the cross-posting is also useful. The engagement here is not that great. And I'm pusseled by the low number of views.
I guess the big difference is that here your blog may see a different audience and haunt you for years.
There was a time when just posting on SCN did the trick. Then the "upgrade" happened and no-one looked at SCN very much thereafter, hence the need to publish your content on sites people do look at...
Thanks for sharing this info...
Best Regrds
Smriti
Thanks for the tip!
It's rather sad though that such blogs are becoming necessary. One would think that SCN should be a prime destination for the SAP related content. But numbers speak loudly that Microsoft owned LI offers more views, feedback, and other engagement.
I can see my self, that I seldom log on SCN to check for content. Then it is much nicer to view Linkedin/Facebook feed to see what is up. So i may randomly see the content in the places instead of at SAP. A shame but not sure i know the way to handle that part.