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Author's profile photo Gerd Ehrhardt

Leveraging Networks: Gain Speed and Create an Impact with Clear Objectives and Purposeful Stories

The world’s digital transformation is taking place before our eyes. Not only is the average consumer making greater use of technology, but businesses are changing the way they operate on an almost annual basis. Technology makes the world more connected. It also gives businesses a better chance to leverage their networks to their advantage.

Why Leverage Networks?

Leveraging networks helps organizations gain speed and create a bigger impact in their industry. It is vital to approach this with clear and purposeful objectives.


If an organization wants to participate as a leading service function, it must have an understanding of the technology that other businesses are seeking. Whether it is through the implementation of AI, chatbots or personal assistants, it is about trying to deliver these solutions to customers.

Service functions must also find a way to improve their efficiency through clear annual objectives. Fulfilling those objectives can help any organization create an impactful presence in industry.

Leveraging Business Partner Networks

Technology has meant that business efficiency is more important than ever. It is not just major corporations that can operate efficiently. Even smaller businesses want their clients to help them improve efficiency and complete tasks rapidly. A service function that is going through a digital transformation must ensure it is still meeting client objectives swiftly.

There is so much tech out there. Innovation is occurring every day. It can feel overwhelming for a service function to figure out what technology they can implement to serve their customers best.

It is why clear objectives are so crucial. Your business must have a plan for what tech they are going to implement in a certain quarter, and how that tech will serve their customers. Only with defined objectives can an organization ensure it is implementing new technologies and methods while continuing to serve customers with efficiency.

Let Others Know of Your Impact

Now we come to the moment of using your service consumer networks to create a better impression of your organization. When you do manage to implement new tech or create a unique impact on the industry, use your service consumer networks to let others know about your accomplishments.

Remember to use this strategy sparingly. If you are attempting to leverage your consumer network every chance you get, others may start to take your “accomplishments” less seriously. Save this leveraging for moments when you know that you have created true and significant value for your service consumers.

When your service consumers are able to share stories of the value you helped create for them – it is an automatic promotion of your business. No marketing campaign you run will be as effective as praise and promotion from your service consumers.

Looking forward to your feedback on this blog post and to sharing knowledge with you.

This blog was originally posted on Leveraging Networks. Please follow me on Twitter and LinkedIn

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