In this blog I want to share a great video from SAP Hybris Marketing, which helped me understand the richness of the contact data functionality. You can find it in the SAP Hybris Marketing DeepDives channel (which, by the way, also offers other interesting videos about SAP Hybris Marketing).
The other day I had to explain to a new colleague how contact data from various source systems, such as SAP ERP, Hybris Web Shop, or Facebook are matched and merged. Or more specifically, how a customer can ensure that the SAP Hybris Marketing Cloud system contains the most complete, accurate and up-to-date contact data. As I’m not that familiar with this topic, I did what I always do in such a situation: I went to the SAP Hybris Marketing Cloud product page and searched for ‘best contact data’.
Pleasant surprise: the first hit in the result list contained the information that I was looking for. From my first glance on the Contacts Best Record topic I got the impression that this is a powerful and complex functionality. However, I must admit that after the first read I did not feel comfortable explaining the functionality to my colleague.
And here comes the happy ending of my story: at the end of the topic, I found a video that answered all my questions in a thorough and easy-to-understand way. Not only did I learn what a customer needs to consider about his data sources before uploading them into his SAP Hybris Marketing system. I also understand how to interpret the data available in the system. And after I watched the video, I could benefit much more from the written documentation because I was now able to put the details into the right context.