The first day of the fourth month of 2018 marks what can only be described as a PARADIGM SHIFT in SAP strategy.
SAP has just announced it is branching out into its first ever non-software product – namely beer!
The Best-Run Breweries, Run SAP
SAP has been the leading provider of enterprise software for many different industries. What most people don’t know is that SAP has been the leading provider of enterprise software for the brewery industry. With breweries like, The Boston Beer Company (Sam Adams), Molson Coors, Diageo (Guinness), Anheuser Busch, Beck & Co (Beck’s), and Carlsberg-Tetley (Carlsberg), SAP has been the vendor of choice for the Brewery Industry. It has been said that 75% of the beer drunk in the world has been in some way powered by SAP.
Recently both Diageo and Anheuser Busch have gone on record saying how happy they are with their SAP licence agreements.
Given this track record, SAP have decided to bite the bullet and decided to brew their own beer. They have bought up some breweries that Diageo and Anheuser Busch had to sell recently to pay fines, and decided to redesign them such that the resulting beer cans follow SAP Best Practice.
Best Practice Makes Perfect!
Up until now all the different beer companies have been making a variety of beers, all of which taste different. This is clearly very inefficient.
Under SAP Best Practice all beer should be vanilla flavoured. It might not taste very nice, and no-one wants to drink it, but when it comes to upgrade time, the effort is virtually non-existent. In fact, when you have beer making in the cloud, you get four new versions of horrible beer a year, each worse than the last, all without you having to do anything!
There is already a slogan “SAP Beer – Run Simply to the lavatory to be sick!”
Big Ten Four
The big four international consulting companies have come out very firmly in support of this new initiative.
Consulting executives Mr. Braxton Monday and Gillian Anderson (sister of Arthur) in a joint statement said the following:-
“We have no doubt the vast majority of customers will want to drink the new SAP Beer. Some of our customers have however expressed concerns that the beer cans have no openings whatsoever, and that the SAP “accelerate” methodology suggests that best practice for drinking beer is to open the beer can with a chainsaw.
This has led to some “early adopters” losing arms, or even heads, so we have a solution.
Drawing on our experience in the 1997 – 2002 period when SAP produced promotional t-shirts with twenty seven holes for arms but not one for the head, we will provide the same sort of solution that we did back then, to tailor the product to your exact need.
We can provide a team of fifty to seventy consultants to come and work at your site for one to three years and at the end of that period through a combination of customising and Z code the beer can will be in a state where you can actually open it, in the same way we were able to get the t-shirts into a wearable state. This is highly unlikely to cost more than ten million dollars, so budget is not an issue.”
Coming to a Supermarket near You
I am sure by this point you are all chomping at the bit to have a taste of the new beer SAP is producing. The great news is that as of the 1st of April 2018 this is now available in most supermarkets, especially ones that run SAP such as LIDL and Sobeys in Canada.
The sales process may seem a bit unusual at first, as it involves you having to register for a “B” number to complement your “S” number and “P” number, and then when you have tried to log on to the beer buying app twenty times you eventually get through and then the supermarket checkout operator fires a case of one hundred beer cans at you using a cannon. This is best practice however so you should be grateful.
Finally you need to make sure that you ask for the correct product name. When I started writing this blog a few minutes ago the name of the SAP beer was “SAP!” as depicted in the picture at the start of the blog.
Since then however the name has changed to “SAP HANA Bar Beer Are” and then “SAP Cloudy HANA Beer” and then just “SAP Cloudy Beer” then “SAP Clea Beer” and then to “SAP Business Beer Haus” and then “SAP Leonardo S/4 HANA Vora Lumira Beer” then “Herge – the adventures of SAP Beer Tin” before stabilising on the snappy “Systems, Applications and Beer in Data Processing”
The beer will probably have a different name when you get to the supermarket, but not to worry – you can now download from the SAP Service Marketplace an app which lets you enter a prior SAP product name and it will tell you what the current name of that product is in the five minute period relating to the query. Sadly this app is a separately licenced product, but who will miss an extra million dollars a year!
So, I wish you all the best drinking as much of the new SAP Beer as you can stomach!
P.S. Make sure you do not burp after drinking a can of SAP Beer, as if anyone hears you burp you will be subject to a ten thousand dollar “indirect licencing fee” per listener.