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If you’re at the point of defining a target market for your business (which puts you in the planning stage), and haven’t looked at the benefits delivered by SAP, you might want to stop for a moment and learn more about those three important letters.

SAP, which stands for System Applications Products, is a world-class vendor of enterprise resource planning (ERP) software. It was first developed and introduced in the early 1970s and has since grown to service more than 300,000 customers, the vast majority of which are small businesses and medium-sized enterprises (SME). But, the key factor for the owners and managers of these enterprises is the fact that 75% of all business transactions conducted globally “come in contact with a SAP system.”

Delivering on Your Promises

An SME owner/manager might ask if SAP is right for their business scale, a subject addressed just a few months ago, when a tech consultant wrote that large companies definitely need “advanced IT solutions to operate properly.” But, in the view of this professional, the increased demands of the global market make it more likely that an SME should look to SAP to meet those demands.

“At this point, you can ask why SMEs should decide on the implementation of SAP Business All-in-One? At the time when there is a huge competition, customers become increasingly demanding to survive and to grow at the same time, companies have to invest in innovation.”

This line of thought can be extremely important to a web development, especially if you’re in the process of defining your market or planning to push the margins of your market with new clients. The words to focus on are:

  • Productivity
  • Optimization
  • Cost reduction

With the SAP Business All-in-One just mentioned, developers can have “an information system developed for the SME business market.”


Speaking of words to focus on, the essential concept in this quote is “information.” It’s a mistake to believe that everyone is your market. You can certainly hope you’ll reach this level at some point, but you’d be wise to start by identifying a smaller group who are most likely to need your assistance. You can establish a foundation for this information-gathering process by clearly defining what it is you sell.

You might be tempted to respond that defining your service is easy. But, is it, really? Can you state, in a few words, what separates your offer from others? This will help you take a giant step toward finding people or companies you want to sell to, of course. However, do you have enough information to identify those who need to buy from you?

In general terms, you must do thorough research and have organized information from that research. You’ll need to understand what “demographics” are and which elements you should concentrate on. In the business world, the demographics might be slightly different from those used to target individuals, but the idea is similar. Use all the software tools you can to analyze and measure, then analyze and measure again.

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