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Get a deep peek into our brain and why so many changes fail?

Prof. Dr. Dr. Gerhard Roth is a bestselling author, Professor of behavioral psychology and developmental neurobiology at the University of Bremen, leader of Roth-Institut. During a Design at Business meetup, he held an insightful talk we like to share. He talked about how people do not change their behavior even if they say they will.

To understand this behavior, more in-depth look at how these processes work in our brain is necessary. Working on people-centric innovation in a large organization is a strategic basis to be successful.

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