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Author's profile photo Jascha Quaas

SAP Hybris Marketing Cloud 1802 – Deliver your email campaigns easily with Inxmail

Leverage the powerful technology from Inxmail for sending email, without involving the need for  programming. This critical added value owes to the Generic ESP Adapter, which has been available with the SAP Hybris Marketing Release 02/2018. To do so, SAP partnered with Inxmail’s email marketing experts to develop a connector that brings together Inxmail’s solution with the SAP Hybris Marketing Cloud. The advantages of this connection are pivotal: Maximum deliverability and the best prerequisites for legally compliant email marketing. In addition, Inxmail brings nearly 20 years of experience in email marketing to the table, while offering a wide range of services. Read this blog post for more information on the advantages and how to implement the technology.

Email marketing with Inxmail, compliant with the requirements of the GDPR

As an experienced and reliable email marketing expert, Inxmail enables you to send newsletters and automatic transaction emails that are highly personalized. Legal compliance has gained significance with the introduction of the EU’s General Data Protection Regulation (GDPR), in particular. The GDPR applies to everyone who processes the personal data of EU citizens, including companies that implement the SAP Hybris Marketing Cloud for their email marketing.

Email delivery that is ‘Made in Germany’

There’s more to email marketing than just sending emails with exciting content and attractive offers to direct excellent performance rates. It is far more important that the emails your company sends actually arrive at the intended recipient. Inxmail relies on a powerful technology for sending emails and trove of knowledge by certified experts to ensure that emails are sent, both reliably and on time.

  • To do so, we use freely selectable sender domains and authentication methods such as the Sender Policy Framework (SPF), DomainKeys Identified Mail (DKIM), DMARC and Sender ID.
  • Authenticated by all relevant Internet service providers (ISP) as a serious sender.
  • Founding member of the Certified Senders Alliance (CSA).
  • Failsafe connection to mail and database servers.
  • Germany-based hosting of IT infrastructure for absolute data security and legal compliance.
  • Extensive testing and quality assurance measures performed on mailings to check against spam criteria and proactive monitoring of delivery.
  • Bounce management and detailed reporting on (positive/negative) delivery of mailings.
  • Dedicated deliverability management team.

Technical implementation

You can send emails from your SAP Hybris Marketing system and automatically retrieve feedback such as bounces and spam complaints by using the new Generic ESP Adapter (Integration Guide 1802). It takes four simple steps:

  • Log on to your Inxmail account and set up a new sender domain:

  • Upload Inxmails SSL-Certificate via ‚Certificate Trust List‘ App:

  • Configure a new communication arrangement in SAP Hybris Marketing.

  • Create a new sender profile in SAP Hybris Marketing.

Done. Send your campaigns as you used to – everything else is automatically handled in the background.

Home Shopping Europe profits from reliable delivery and services

The omnichannel retailer located in Ismaning near Munich, has implemented a dedicated SAP sending interface for sending email from Inxmail from SAP Hybris Marketing as of March 2018.

HSE24 places relatively high demands on its email delivery service provider due to its focus on customer orientation and service:

Reliable delivery of mailings is No. 1 on its list. The teleshopping broadcaster also places an emphasis on its delivery service provider offering a wide range of services to be able to provide its specialists with pertinent information when required. Another important criterion is fast response times in customer service and support. There was a particular focus on having Germany as a hosting site for the servers. HSE24 can be confidant that it has a strong partner with Inxmail by its side, who can also completely meet the company’s requirements.

As part of an implementation project for the OnPremise model of SAP Hybris Marketing, Syskoplan Reply worked on the connection. This service provider has supported HSE24 in deploying and further developing IT systems for nearly ten years. Currently the project is nearing the final stage. Load and performance testing has been successfully completed.

Gabi Baumann from Syskoplan Reply (an SAP partner) is enthusiastic about the fast and streamlined implementation: “In my time as a project manager, I have never been in charge of a project that went as smoothly as this one. In the end, we chose Inxmail because it offers additional services. This decision was spot-on.

About Inxmail

With nearly 20 years of experience, we at Inxmail are pioneers in software development for email marketing. As experts in email marketing, we support our customers and partners with fantastic service and grow their potential in a targeted way. In doing so, we draw upon a broad range of technology, services and know-how. Over 2,000 customers in more than 20 countries around the world use Inxmail solutions.

For more information visit our integration in the SAP AppCenter or contact us on

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