Ocular - SAP Business One SEED APJ Development Cha...
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Ocular is solution for optical retailers to easily manage both prescription and non-prescription
sales using comprehensive optical master data management processes.
When it comes to prescription glasses in particular, stores can record the technical data relating to
frames, lenses and contact lenses, and seamlessly link these details to the relevant customer prescription.
Solution Use Case
Real Customer Use-case:
The Optical Retail industry is highly fragmented but concentrated at the top: 70 percent of companies operate a single store, but about a 100 chains operate more than 20 and account for 1/3 of industry revenue.
The profitability of an Optical Retail Store depends on efficient operations and whether or not they have an optometrist practices in addition to selling glasses and contact lenses.
The Optical Retail industry is one of the few industries which offer products & services spanning from being a necessity to luxury – all depending whether you need glasses / lenses for reading or shades.
Fast changing fashion trends, an extremely cost sensitive consumer, stiff competition from departmental store with well-appointed optical departments; as well as general merchandise discounters such as Wal-Mart, exert additional pressure on the optical retailer to remain competitive.
As a business, an Optical Retailer is faced with the challenge to:
Keep in touch with the fashion industry – ensuring that the stores have the right mix of styles, colors and sizes
Manage inventory levels cautiously and judiciously
Periodically run promotions & campaigns to increase footfall and decrease slow moving items
Remain closer to the consumer and analyze his needs, preferences, and overall sales trends.
Operationally the retailer is faced with the challenge to:
Maintain and manage Optometrist Setup and Scheduling
Track Prescription and Non- prescription Sales
Schedule Exam Appointments
Advanced After Sales Service Module
Such a balance requires an integrated business management solution that allows flexibility to cater to the diverse & unique demands of Optical Retailers. An Optical Retail Software that seamlessly integrates all business processes from the Optometrist and Sales Officer at store to the planners at the Head Office lowering the overall cost of operations, simplifying expansion and enabling the Optical Retailer maintain his unique proposition and positioning.
Persona Identified:
Pain Points:
Maintain and manage Optometrist Setup and Scheduling
Track Prescription and Non- prescription Sales
Schedule Exam Appointments
Advanced After Sales Service Module
Solution Details:
Master Data Management encompasses:
1. Lens Categories including bifocals, progressive and single vision.
2. Lens Type captures values like asphere, natural, ovation and accolade.
3. Lens Material details the lens material, for example, glass, plastic, tirvex and polycarbonate.
4. Lens Color shows a master list of tints and gradients for add-ons, line frame clips, lenses and contact
5. lenses. Tints come in solids, gradients or double gradients; popular tints include grey, brown, blue and aqua.
6. The application also captures frame shape types such as aviator, round and oval including industry specific attributes like frame A box and B box.
7. Lens Treatment Mapping maintains comprehensive mapping between lens type, lens material and lens
8. color for anti-reflective, scratch resistant or tinted treatments.
Ocular captures specific prescription details such as sph, cyl, axis, add, pupillary distance and prism with direction to qualify each lens accurately.
Lens specification follows a step-by-step process using Rx details in order to identify the item code that matches the prescription. Multiple pair details can be saved for each customer as prescribed. The application also has comprehensive optical validations to ensure error free data
Contact lenses are manufactured with predefined optical attributes. Using Ocular each lens is selected by vendor, followed by brand and finally by prescription values to obtain the correct lens code for the purchase. This step-by-step process ensures that lenses are accurately identified.
Solution Technology
Technologies used - HANA Service Layer, XSJS, HTML and Bootstrap
3rd Party Integrations :- mPesa (digital currency), Smart (online insurance claim process), ETR (Tool to upload sales to Kenya revenue authority)
Go-to-Market Strategy
Industry focus:
Optical retail and Wholesale
Marketing strategy:
Collaborate with Partners and Build Channels
Run Social media campaigns and Customer Events
Road Map
Converting Web App to Mobile App
Independent E-Commerce Platform
End customer Mobile App
Opthemary Machine Integration
Contact Information
Partner: Vestrics Solutions Pvt Ltd
Country: India
Team Name: Ocular Team
Team Members: Venkata Siva Reddy, Narayan Reddy, Meghanath, Kartheek, Kamalakar, Sarath and Nitin