Introduction

Welcome to the blog posts of the SAP CX Services Marketing Practice.

We are happy to share with you our experience around Marketing Business, Technology and Analytics. Our blogs will help you to identify new ideas, better understand what you are up to and how to best achieve your goals.

This blog series is a living creature and is constantly enhanced and updated.

For many more articles, please check out CXWorks here.

Table of Content

• Marketing Business
• Marketing Technology
• Marketing Analytics

Marketing Business

Master the Challenges of Digital Marketing

Learn how to crawl with a Minimum Viable Product  *NEW*

Marketing Technology

SAP Hybris Marketing Cloud – Verifying E-Mail addresses with Neverbounce

Enable Location-based Marketing with Geocoding by Google Maps

Enable personalized messaging via WhatsApp and WhatsBroadcast

Enable personalized messaging via Facebook Messenger using Open Channel

Leverage Fitbit data to run SAP Hybris Marketing Cloud Campaigns

Integrate SurveyMonkey surveys with SAP Hybris Marketing

How to import interaction data to SAP Marketing Cloud

How to manage SAP Marketing Cloud HTTP Security Sessions with SAP Cloud Platform Integration

Build your email countdown timer for SAP Marketing Cloud on SAP Cloud Platform

Use SAP Cloud Platform to Host Landing Pages for SAP Marketing Cloud in 10 Minutes

Options to integrate third-party outbound channels with SAP Marketing Cloud *NEW*

Marketing Analytics

How to implement custom predictive scores for SAP Hybris Marketing Cloud

Measure brand love and customer value in SAP Hybris Marketing Cloud using a RFE-based score

How to implement custom algorithms for product recommendations

Visualize customer networks in SAP Analytics Cloud using SAP Marketing Cloud and custom CDS views

How to Model Custom SAP HANA Views for SAP Marketing Cloud in Your Browser *NEW*

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Your SAP CX Services – Marketing Practice team.