Introduction
Welcome to the blog posts of the Expert Services Marketing Practice.
We are happy to share with you our experience around Marketing Business Technology, Integration and Analytics. Our blogs will help you to identify new ideas, better understand what you are up to and how to best achieve your goals.
This blog series is a living creature and is constantly enhanced and updated.
Table of Content
Marketing Business Technology
Under construction – stay tuned for the first blogs to be available soon
Marketing Integration
SAP Hybris Marketing Cloud – Verifying E-Mail addresses with Neverbounce
Enable Location-based Marketing with Geocoding by Google Maps
Enable personalized messaging via WhatsApp and WhatsBroadcast
Enable personalized messaging via Facebook Messenger using Open Channel
Leverage Fitbit data to run SAP Hybris Marketing Cloud Campaigns
Integrate SurveyMonkey surveys with SAP Hybris Marketing
How to import interaction data to SAP Marketing Cloud *NEW*
Marketing Analytics
How to implement custom predictive scores for SAP Hybris Marketing Cloud
Measure brand love and customer value in SAP Hybris Marketing Cloud using a RFE-based score
How to implement custom algorithms for product recommendations
Visualize customer networks in SAP Analytics Cloud using SAP Marketing Cloud and custom CDS views