Skip to Content

Copywriting is common among marketers and advertisers. However, there is a growing need for good copywriters for web interfaces and in this blog we will look into it.

What is Copywriting

Copywriting is the process of crafting compelling written content for the purposes of getting people to take action.

Copy is simply a blanket term for text. The product, called copy, is written content that aims to increase awareness and ultimately persuade a person or group to take a particular action

How is copywriting relevant for UI

Copy is the integral part of UI. copy is essential for the user experience of your application.

Creating software, it’s not about computers anymore. It’s about people. We have to remember that we’re creating software for people. Users, they don’t really want to use our software. Users want to accomplish a task and that’s why we must motivate them, to get them excited about performing their task. Great software is useful, usable, and delightful. It accomplishes a task quickly and easily, and the user enjoys the process.

Copywriting plays an important role in making the software experience engaging for the user.

Copy implemented in an application or a website can and should:

> inform

> communicate

> enable interaction

> enhance navigation

> engage emotions

> create tone and voice.

Where is Copywriting used in UI

Copywriting should used in almost all of the screen elements in the UI. Buttons, Input fields, Table Headers, Tool tips, Error highlights, etc.

Considering the adoption of screen readers a good copy is vital for the usage of the application by the users.

Accessibility of the application to users with physical challenges relies on the screen texts to be in human readable format.

Bad Copywriting

Good Copywriting

 

Examples

        

Learnings

> Good copy reduces ambiguity

> Good copy puts the audience first

> Good copy is well-researched

Involve a Copywriter at the design stage to interact with the end users. This improves the empathy towards the end users. Also, the copywriter should closely work with the developers to ensure that all the screen texts are well documented.

I look forward to hear your opinions and experiences.

Thank you for your time. 

The opinions in this blog are purely personal in nature. 

To report this post you need to login first.

3 Comments

You must be Logged on to comment or reply to a post.

  1. Joachim Rees

    It was now to me that “copy” is another word for “text”, that still seems a little strange to me.

     

    Great software is useful, usable, and delightful. It accomplishes a task quickly and easily, and the user enjoys the process.

     

    Here I immediately thought about the Ethical Design Manifesto:  https://ind.ie/ethical-design/

     

    It states all the points you mention, but also insists on respecting Human Rights as a core foundation.

     

    best
    Joachim

    (1) 
    1. Sharath M G Post author

      Hi Joachim,

      I was also personally surprised by the aspect of Copy but it was the Open SAP course which enlightened me about it. It is common among advertisers and marketers but its relevance for web is something for us to ponder on.

      Thanks for sharing the web link. Very informative.

      Regards,

      Sharath

      (1) 

Leave a Reply