When you start a new eCommerce business it needs to be built on a strong foundation. If you don’t have this in place it doesn’t matter how good you are at connecting with customers and driving traffic to your website. Luckily, there are lots of great eCommerce platforms on the market.
On the other hand, there are many substandard options out there too. If you want to choose the right one you’ll need to know exactly what you’re looking for. We’re going to look at a couple of big categories you should focus on.
1. You Should Be Able To Afford It
Remember it takes a while before you’ll see any returns once you’ve started a new business. You should never run into any difficulties trying to pay your monthly fee. You’ll have too many other things to worry about.
If you look hard enough you can always find good coupons for software. Just make sure you don’t opt for anything too cheap. You don’t want to make any huge sacrifices to save a little extra per month.
2. Performance Levels Should Be High
When you’re looking at the performance levels of different eCommerce platforms concentrate on the crucial things. Speed is (a big one<https://blog.kissmetrics.com/speed-is-a-killer/>) because your conversion rates will always be higher if your website is faster.
Search engine optimization is a massive one too. If your articles and product pages rank in the search engines you’ll get more traffic. Lastly, your site needs to work well on mobile devices in this day and age.
3. Hopefully It Has Lots Of Features
It’s always nice to choose a platform with lots of features. You won’t have to pay a developer every time you want it to do something. Sometimes you’ll need to pay extra for special ones, but the basics should always be free.
You’ll want to start a nice blog to generate more traffic. If you can send cart abandonment emails you’ll increase your conversion rates. Even features like the ability to zoom into product images is worthwhile.
4. You’ll Need The Ability To Scale Up
You won’t be running a small business forever. There will come a time when you’ll need to scale up. When that time comes you’ll want to keep using the same platform. It will be a tremendous hassle switching over to something else.
Will you be able to use multiple payment processors instead of sticking with PayPal? Will you be able to work with multiple companies if you run a drop shipping store? When making your decision plan for the future too.
5. It’s Pointless If You Can’t Master It
Do you know how to write computer code? If not, it’s probably not a good idea to choose a platform that will require you to code. Some options out there will be almost impossible to use unless you’re tech savvy.
Even if you do know your way around computers it’s nice to use the easiest platform that suits your needs. It will give you less to think about, which means you’ll have more time to concentrate on growing your business.
You’ll Be More Likely To Succeed
Building a success eCommerce store isn’t easy, so you need all the help you can get. Choosing the right platform if the first place to start. You’ll have work to do because there are lots of options available.