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You could say this has been the golden year of user experience, which is why the vast majority of trends in enterprise software are aimed to put the focus back on the user. In this article, we are going to tell you about the 8 key trends in enterprise software which might change the industry as we know it.

1. User Experience Oriented Enterprise Software

When Google reorganized its entire analysis process to increase user experience, it has started a full-on revolution in the online world, which has quickly spread all throughout the IT industry. User experience oriented enterprise software is the peak of this revolution because it can make both creativity and productivity soar within the companies employing them. Seemingly small tweaks that are made to the current software versions to better accommodate the user can substantially increase usability and even increase the level of confidence in the soft.

2. Increasing AI Components in Enterprise Software

Introducing an AI component to enterprise software is closely intertwined with increasing user experience. This is meant to simplify tech-studded processes and make information available to the user through a much simpler procedure. But AI will not only help return information to the users, it will also have a defining role in increasing the usability of the entire platform.

3. The Rise of Mobile CRM Platforms

The vast majority of CRM software is cloud-based, simply because it seemed to be the ideal environment to suit such large amounts of data. But as complaints about cloud CRM have greatly increased of late, the future of CRM appears to be mobile precisely to increase user experience. Mobile CRM could boost accessibility with the platform because client information could be accessed whenever, wherever.

4. Increasing Cybersecurity In Enterprise Software

The cumulated changes coming to enterprise software will render these platforms vulnerable to cyber attacks. As such, each addition must come with its very own applied technique for cybersecurity. This must be applied to in-house desktop-based versions of the platforms, as well as their mobile versions so that company information cannot be breached at any point. Even the increase of user access in BI, CRM, and ERP platforms must be implemented in a controlled environment. While company employees should have easier access to information that is relevant to them, their access must be limited to their position.

5. Marketing Automation To Revolutionize Enterprise Software

BI, CRM, and ERP platforms are aimed to provide even more detailed information about client behavior, potential risks, and the company’s business development status. Moreover, these are set to be made as specific as possible to the individual needs of the company. While each of these sectors will be upgraded individually, marketing automation proposes a technology based on embedded analytics and AI that can offer companies a far more complex marketing model.

6. Lower Priced BI Software for Small Businesses

In spite of the rise of small businesses in the past years, their access to BI platforms has been quite limited due to implementation price. As such, SMBs have become a poorly reached client sector. New BI tools that will offer the same central features that BI platforms for large businesses are expected to be made available to SMBs within a price range that is appropriate to the market.

7. Enterprise Software for BYOD

More and more companies have expressed the need for enterprise software that is compatible with devices outside those owned by the company. This has happened due to freelance movement, as more and more employees want to work on their own devices. The Bring Your Own Device (BYOD) issue will be quite difficult to accommodate in enterprise software development mainly due to cybersecurity issues.

8. Alternatives for Social Media Within the Enterprise Software Model

According to the latest research, social media may have a positive impact on employee performance, as it could create a more relaxed environment for business-related projects. While opening the door back to social media in the workplace, especially in large companies may not be the solution, enterprise software developers could provide an internal alternative for it.

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