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Author's profile photo David Ruiz Badia

SAP Fiori UX/Cloud Platform Customer Forum, Madrid Oct 26th & 27th 2017

Last October 26th & 27th I had the chance to attend the “SAP Fiori UX/Cloud Platform Customer Forum” in Madrid, Spain. It was a very interesting and succesfully 2-day event with SAP and customers, and some partners. The event was organized and led by Toros Aledjian. I would like to congratulate Toros and all the team, it was an amazing event.

The meeting content at a glance was

  1. Understand why Fiori matters and what you can do today to identify and fix UX related problems.
  2. Identify where to start your company UX transformation journey and gain confidence on how to plan & execute this journey.
  3. Learn how to build and deploy the right Fiori app on the Cloud Platform.
  4. Understand all the tools, services and available resources to help you during your implementation.
  5. Get an overview of SAP Cloud Platform and how it can be leveraged to jump-start your digital transformation.
  6. Collaborate in an open forum and enrich your SAP network of selected partners, customers and SAP subject matter experts.

So it was a mix between UX and Cloud Platform, talking about Fiori, Cloud Platform, Design Thinking, Build, IoT, ML & AI, CoPilot, Cloud Foundry, Apple partnership, SAPUI5 and Screen Personas. Also there were 3 parallel workshops, a customer panel and 3 sessions from partners.

This picture summarizes the 2-day event

Complementing the product presentations (showing overviews and capabilities, roadmaps, demos,…) there were also two different but interesting sessions about

1- Cloud Consumptiom Model

Alan Gurino explained the 3 consumptiom flavours: a la carte, user-based bundles and resource-base bundles. Must say that is a quite complex issue, but Alan explained in a simple way.


2- Innovation By Design

Volker Haltenhof shared some thoughts about how innovative are the organizations. He focused on how differentiation can be achiedved through the UX and how UX drives innovation. I liked the sentence he shared talking about Digital innovation and transformation: “Executing change to add value for company and customer, by intelligently connecting people, things and businesses”

Also shared a nice picture about the history of Design Thinking with SAP:


The 3 key messages that at the end of the event, Toros shared as a summary were

  • Understanding UX and how to define it
  • Confidence to plan and build the right app
  • Grow your network of contacts


Just a quick reminder:

This event is going also to take place in Amsterdam next November 7th and 8th. More details at

SAP Fiori UX/Cloud Platform Customer Forum in Amsterdam

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