The success of your web design largely depends on getting seen. There’s no better way to driving traffic to your site than appearing on the first page of search engine results. Actually, search engine ranking can make or break your business. So, how best can you achieve this?
You need to optimize your web design to raise your chances of appearing on that first page. There are several things you can do to achieve this. You can do optimization yourself if you have web design experience or contract a reputable professional like Kelowna web design services to do it for you. However, today we will go over the other ways how good web design equals good SEO, giving you an advantage in search engine results.
Minimize Bounce Rate
Bounce rate is determined by the amount of time a user spends on your website in a single session. A higher bounce rate means that visitors are not spending much time on your site before they move on to your competitors’ sites. An increase in bounce rate can result in poor search rankings.
How can you reduce bounce rate?
You need to do a proper web design and create high-quality, engaging content. Be sure that your site is:
- Mobile friendly
- Highly responsive
- Easy to navigate
- Easily readable
- Visually appealing
In fact, by improving navigation and readability of your site, visitors will not only stay on your site for a longer period of time, but they will even revisit it more often, sending a positive signal to search engines that your site provided the content the users were looking for. Hence, your conversion rates will also improve significantly with reduced bounce rates.
Enhance Loading Speed
A big ranking factor in the world of SEO is the time it takes for a page to load. To boost your search rankings; therefore, you have to design your site in a way that visitors don’t have to wait for over three seconds before they navigate to another page in the same site.
One of the best ways to improve loading speed and boost search rankings is by designing your site using Accelerated Mobile Pages (AMP). Other ways include using http2, moving to php7 and utilizing a CDN so that content is being delivered from a location closer to the user.
Create Unique Content
There’s an adage amongst SEO professionals, ‘content is king’. You should realize that search engines rank websites with duplicate content low in search results. For instance, it is not advisable to use the same content for the desktop and mobile versions of your site. This can have a negative impact on your search engine rankings.
If you can’t avoid using the same content on both, be sure to index the version you prefer to appear in search results. Moreover, a good web design will allow you to optimize one site or even use the same URL for all versions of your site.
Make Your Content Easily Sharable
You should have a web design that allows for easy sharing of content on social media. This may improve your SEO via social signals, remember, anything links Google can crawl count as backlinks, and there’s no doubt it’ll improve your site’s traffic regardless. When users keep visiting your website, your fascinating design and content will keep them engaged and in the end turn them into loyal customers. What does this mean?
More branded searches will happen, and search engines won’t fail to notice. It is worth noting that navigating a site that is not indexed for mobile devices will be difficult for phone and tablet users. Likewise, the design will render social media sharing difficult.
Consequently, your search rankings will plummet due to increased bounce rate. So, be sure that your site is designed to be both PC and mobile friendly.
Several web design problems abound that may negatively affect your site search rankings. These issues can be resolved by implementing certain search engine optimization solutions, as outlined above.