Digital marketing is constantly evolving, helping businesses reach consumers through technology. Since the rise of social media, entrepreneurs and marketers have put their efforts in creating relevant, engaging omnichannel content and have sometimes lost focus of the old-fashioned website. But as we entered the age of Big Data, we will realize how valuable websites are for brands.
Compared to the fast-paced world of social media trends, websites are stable and allow brands to gather and own information about their audience, which can offer helpful insights in the quest for a better ROI. However, attracting visitors is getting more and more difficult as the Internet has become so rich and diverse in options. Here are ten ways to boost your traffic and grow your business:
1. Ensure a Smooth Browsing Experience
Your website is your business card. A polished, professional-looking landing page proves to the customer your attention to detail. Keep things simple and intuitive and don’t spam your visitors with countless pop-ups. Technically optimize page structure and image file sizes to make it load fast.
Check readability on multiple devices, different operating systems, and browsers. Think a customer might search your brand on the laptop but might have to make an order from his tablet or smartphone. Also, consider optimizing the site with a chatbot. This will turn the passive experience of browsing into an active experience of having a conversation.
2. Content Is King
You have some many opportunities nowadays to create diversified, engaging content. Add a blog section to your site and share insights about industry information or your company’s journey to better products and services. Get inspired by your own customer questions, from Q&A forums and social media group topics.
Further on, invite experts and leaders relevant to your field of work to guest blog and return the favor. Moreover, keep in mind that writing is just one of the options to produce content. You can make use of infographics, videos, and podcasts. Webinars are also a great way to attract new visitors and promote your expertise, as long as you advertise them properly.
3. Get People’s Attention
Even if your content shines, if your visits are low you can lose a lot of ranking opportunities. Not to mention the fact that people often tend to click on the generally-approved option. That means having lots of traffic will generate even more traffic, as this study suggests.
If you are struggling to boost the number of visitors on your website fast, you can use a traffic generator like Babylon Traffic. You’ll score better in organic searches and also, you’ll gain new visitors who will label you as an authority website due to your popularity.
4. Make the Most of Your SEO possibilities
As Google’s ranking systems have embraced machine learning, the era of keyword stuffing and ultra-optimized empty content is gone. But SEO is not dead, it has just become more respectful to the user experience.
Optimize on-page by adding internal links to fresh entries and by using keywords in the file names and titles of images, but also in those of video and audio files. Look for long-tail keywords using Google suggest or looking at the related searches of an already discovered keyword. Use them in headlines, subheads, and meta descriptions.
5. Build a Community
Your brand is really growing when your new visitors come back to your website. And in order to make that happen, you need to encourage a sense of community through all your marketing and promotional efforts. Include annual surveys to assess the performance of your business, but also of your communication channels, including the website.
Include reviewing options on your site and have a responsive comments section. Build a solid e-mail list: reward visitors who want to commit to your brand by offering their e-mail address with coupons, free books and studies or free access to a webinar.
As a conclusion, websites can become a powerful tool in supporting marketing campaigns, as they allow marketers and managers to find out information about interested consumers and interact with them.