I have been conducting business on the internet since 2008 (almost 10 years now). From eBay, Amazon, to operating my own copywriting service. In order to make it this long doing business on the web, I had a lot to learn – of course many mistakes were made, but I learned to overcome my shortfalls.
What’s so amazing about the time we live in today is the amount of technology we have available to us. We can minimize or shortcomings thanks to awesome advances in technology.
SAP Business Suite Applications is most likely my favorite set of SAP products. It pretty much has everything you need in order to run any business imaginable, whether small, medium or large. Once you gain some understanding of everything these applications have to offer, your business will see a great boost, trust me.
In the beginning, it was a struggle for me to acquire a good understanding of Systems, Applications and Products (SAP). And I do admit, in the beginning it can be quite overwhelming.
We’ve all been there. That’s why, wherever you look on the internet, there are countless tutorials and training courses offering to train new users on how to get the best out of SAP integrated software solutions.
SAP has many categories and subcategories. If you are a company involved in sales, especially the online sort, then SAP Business Suite Applications is a must have survival tool. SAP’s Business Suite Applications are as follows:
- Enterprise Resource Planning SAP (ERP SAP)
- SAP Customer Relationship Management (SAP CRM)
- SAP Supply Chain Management (SAP SCM)
- SAP Supplier Relationship Management (SAP SRM)
- SAP Product Life cycle
- SAP HANA (High Performance Analytic Appliance)
- Government, Risk and Compliance (SAP GRC)
- SAP Strategic Enterprise Management (SAP SEM)
- SAP Compliance Management for SOA
Though all of these SAP Business Suite Applications are great tools, the ones I am going to focus on for now is SAP CRM and SAP SRM. This is because both Customer Relation Management and Supplier Relationship Management are very crucial in today’s market.
In my experience, the key to every successful business is connecting with both your customers and your suppliers. One of my favorite quotes when it comes to supplier relations is from a Japanese CEO, industrial fasteners supplier to Ford, GM, Chrysler, and Honda, in April of 2002:
“Honda is a demanding customer, but it is loyal to us. [American] automakers have us work on drawings, ask other suppliers to bid on them, and give the job to the lowest bidder. Honda never does that.”
Of course, SAP SRM won’t help you be polite to people, but it will sure help you stay connected in ways other companies have trouble doing.
SAP Customer Relationship Management
No matter how hard I’ve tried, without help from software such as SAP CRM, it is virtually impossible to keep up with customer interactions. In this wild market full of fluctuations and evolving trends, every touch point is important, no matter how miniscule it is.
This is what SAP CRM was designed to do: Help us build stronger relationships with our customers by engaging them at every touch point throughout their journey. Partnering with SAP Hybris solutions provides us the latest technologies to redefine customer engagements. That is exactly what SAP advertises.
Pretty much every business website is connected in a number of ways to social media, or at the very minimum have some sort of comments section, much like this site. Much of the time, comment sections and social media interactions go unanswered by the company who owns the website.
Dealing with clients every day can be stressful, even after I’ve been doing it for some years by now. There could be any number of reasons for this, mostly due to having little time. This is one function of SAP CRM – to keep our brands engaged with the consumers, no matter what we’re doing.
To give you an idea of how important SAP CRM is, here are some interesting stats:
- Forty-nine percent of enterprises struggle to provide customers with live support services
- Seventy-four percent of enterprises see the greatest buyer drop out during pre-purchase stages, where customer service is least involved
SAP Supplier Relationship Management
As I wrote about in the beginning of this article, the customer end of a business is very important, it is very important to grasp how critical it is to also have a great relationship with suppliers. The company exists because there is a supplier that provides products and/or services that are in turn resold to the public through said company.
In order to build strong relationships with suppliers, one must consider the procurement in ways other than the simple processes of purchase agreements and contract. What is almost more important is how we interact with suppliers from the logistical focus of supply chain management. We can’t simply sign some papers, sit back, and think that the process will play itself out on its own.
Supply management isn’t only ordering, tracking and receiving products and/or services. It is also managing all the people involved in the entire process. If you are able to keep this side of the operation running smoothly, this will ensure that both ends work together to quickly resolve issues, continually seek ways to improve overall operations and help all parties benefit from the business relationship.
Thus, SAP SRM is a must have for your organization. Here are some of the functions offered:
- Streamline and standardize the purchase of goods and services
- Shrink procurement costs by closing the loop from source to pay
- Automate operational processes to increase efficiencies and avoid maverick buying
- Drive user adoption with consumer-grade shopping interfaces
- Gain greater visibility into supplier relationships and performance
- Accelerate procurement processing and cycle times