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It is essential for retailers to reinvent their whole operations from planning to the customer experience. SAP and IBM have collaborated to provide a co innovated solution for retailers in order to improve the order flow.

According to Laurence Haziot, IBM global managing director and general manager consumer industries, “SAP S/4HANA, coupled with access to rich, hyper local data understood and reasoned by IBM’s cognitive services, can provide consumer product and retail business users across the C-suite with the specific insights to gain a competitive advantage in major markets.”

SAP S/4HANA retail solution assist retailers to meet the requirements of a digital economy. It provides real time insights into operational retail data, authorizing users with contextual information for better and faster decision making.

Let’s have a look at the solutions relevant to SAP S/4HANA retail for merchandise management.

SAP Hybris Marketing


The SAP Hybris marketing solution goes beyond traditional
marketing, assisting industries to perceive the entire context of
customer actions to identify what they have done, what they may
do and what they are doing now.

Retailers can drive new demand efficiently and build loyal customer advocates as well by gaining and utilizing real-time insights into the context of each customer to offer highly individualized customer experiences across channels.

SAP Customer Activity Repository

The SAP customer activity repository application offers real-time customer and business insight in retail and fashion at single place. It is an arena for utilizing applications for promotions, merchandising and planning.

SAP customer activity repository gets transactional data like master data, process, promotion and inventory information from SAP S/4HANA retail for merchandise management to offer multi channel product availability and price information regularly.

SAP Hybris Commerce

SAP hybris commerce is the front-office covering in various channel retailing, providing contextual experiences to customer. It is deeply combined with the SAP S/4HANA core for product information, prices, and feeding back online orders for processing.

SAP S/4HANA Finance

SAP S/4 HANA finance accounting incorporates financial and management accounting and profitability data into a single universal journal. It eliminates totals, indexes as well as other predefined aggregates and depends on line items as a single source of truth.

Multiple parallel documents for all valuations are posted in real time to make sure correct values from the beginning. Here is how it helps.

  • Implement closing assigned works and inter-period processes in real time.
  • Run real-time reporting with entire drill-down by any dimension.
  • Utilize a single, combined data model to make processes easier, boost productivity and minimize risk.
  • Simply execute depreciation runs with processing logic and data structures easily.

SAP’s competence will bring together the various distinctive data sources, involving IBM’s cognitive potential on SAP cloud platform authorizing retailers to recognize and take near-immediate action on these new insights to enhance business performance.

Retailers now have the power to increase profitability with the new co-innovative solution from SAP and IBM. Moreover, they can improve the customer experience and streamline communications with solutions like Zipline and optimize account management with platforms like Shopify POS.

For example, a sales operation manager of a beverage company at New York City may attempt to predict sales during the New York Marathon at one of her team’s stores across the running route. Utilizing this new solution she could unify information on traffic flows at various points along the route as well as the effect the weather forecast has on demand. This permits her to envision with much greater perfection the spikes in demand at a store level. Eventually, it becomes easy for the sales operation manager to create tasks and suggest orders for sales representatives. Furthermore, those representatives can discuss with each individual store manager how to make the suitable product adjustments assumed to increase additional sales for both parties.

In the words of Lori Mitchell-Keller, global general manager, Consumer Industries at SAP, “Through this exciting collaboration between SAP and IBM, retailers, and consumer products companies today can respond with speed, precision and confidence to locally relevant events. SAP S/4HANA includes capabilities to enable users to execute end-to-end business processes in ways that other systems cannot.”

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