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Author's profile photo Orna Kleinmann

SLN Spotlight_SAP Labs Israel: Innovation is Not Just a Word – It is our DNA

Orna Kleinmann, SAP Labs Israel MD

If someone asked me to sum up our work in in one sentence, I would say: SAP Labs Israel was born of startups, lives on a cloud and dreams of disrupting the future of technology.

The lab was established in 1998 following a startup acquisition. Coming into our 20th year anniversary, we still carry the very same DNA, with 9 startup acquisitions helping us grow into a strong development center.

Our mission today is inspired by both our identity and our commitment to engineering excellence: to lead SAP in Cloud Technology by developing ideas into great enterprise cloud products and technology, while leveraging Israel’s ecosystem and injecting the startup nation spirit into everything we do.

Our lab today leads End User Experience and Development Experience, as well as the whole Commercialization infrastructure and other core services of SAP Cloud Platform with some innovative investments in Machine Learning and IoT. From the market-leading Enterprise Portal and Fiori Launchpad, through developer’s favorite Web IDE to upcoming commercial models of the platform and computer vision based products – SAP Labs Israel shapes the face of SAP Cloud Platform.

We believe innovation works both ways: inside out AND outside in.

On the inside, we are home to one of SAP’s innovation centers, a group of researchers and engineers focused on Deep Machine Learning and Computer Vision who launched SAP Brand Impact (the first machine learning-based product from SAP) earlier this year with a potential to change how branding ROI is being measured. We are also a venture lab, running ongoing incubation program allowing our employees to dream and realize a startup within a large corporation.

On the outside, we work closely with the Israeli ecosystem, bringing innovation from Israeli startups and multinational innovation hubs to SAP business units as well as corporate strategy and development. Herein lies a great advantage to our location in Israel, known as the Startup Nation and “the second Silicon Valley.” It’s the first in the world in ratio of startups to population, with ~7500 Tech companies including 5000 startups and more than 1,000 new startups born each year and 350 multi-national companies holding R&D, Innovation and investment activities in the country. This hub of innovation is leading in several key technology areas; the automotive industry is producing game changers such as Mobileye and Gett. The Israeli cybersecurity industry consists of 450 local companies and 40 multinational cyber excellence centers. It attracts 15% of global venture investment in the domain. Israel is also a leader in core and applied computer vision, with many global companies acquiring or developing IP in Israel. Finally, the area of Internet of Things here combines many innovative technologies in big data, machine learning, cybersecurity, semiconductors and applied solutions in well-established areas.

This is our lab – we are innovation inside and out, focused on engineering excellence and living on the cloud.


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