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SAP Business ByDesign customer engagement (aka CRM) does not only offer a powerful engine for end-to-end order execution but also supports integration to any kind of webshop, commerce, customer portal or point-of-sales solutions with open interfaces.

That means e.g. a webshop can use ByDesign as the backend for order execution and customer management either by consuming the standard web-service interfaces directly or by using a middleware in between. Of course you can use the same approach to connect your customer portal, point-of-sales or CPQ solutions (e.g. SAP Hybris Revenue).

Compared to a stand-alone webshop this offers tremendous value add:

  • Enhance webshops with sales order execution, invoicing, central availability check, customer specific pricing, account & product data
  • Integrate contact forms, service requests and other self-services to Business ByDesign
  • Support B2B and B2C Scenarios with one powerful solution
  • Connect any webshop with open ByDesign web services to support maximum flexibility
  • Integrate your brick-and-mortar stores with point-of-sales transactions (POS).

Especially the openess to connect any webshop is key as many companies have already up-and-running solutions (often open-source) in which they invested lots of time and money.

A basic integration which allows consumers to buy a product in the webshop and all master data and the order execution is handled by ByDesign might be looking like this:

  1. Initial load and bi-directional sync account & contact
  2. Initial load product catalog with price and periodically pull delta from ByD
  3. Add and enhance marketing product data in (e.g. text, image, video)
  4. Create Sales Order in ByD and consume ATP, price & tax from ByD
  5. Payment authorization & settlement by payment provider
  6. Periodically retrieve order fulfillment data from ByD and display in webshop.

Here is a list of helpful documents which provide more details on how to use the open interfaces:

Overview on SAP Business ByDesign Customer Engagement


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