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How to extend your SAP Hybris Marketing Cloud solution in an integrated SAP Customer Relationship Management scenario

As a sample use case, this guide shows how to add a custom field in the lead header in SAP Customer Relationship Management, and what needs to be covered for the replication of the information via SAP Cloud Platform Integration to the interaction in SAP Hybris Marketing Cloud.

This how-to guide is intended for customers and partners who are facing the requirement to add custom fields to SAP Customer Relationship Management and to make those fields available in the integrated marketing cloud solution.

In general, the following objects are covered:

  • Opportunity
  • Lead
  • Activity
  • Business Partner (Account, Contact, Individual Customer)

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