Introduction

Welcome to the blog posts of the SAP CX Services Marketing Practice.

We are happy to share with you our experience around Marketing Business, Technology and Analytics.

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This is an introductory blog to the series of blogs on Verifying E-Mail addresses with Neverbounce for SAP Hybris Marketing Cloud by integrating using SAP Cloud Platform Integration.

Background

For the majority of Hybris Marketing projects outbound E-Mail communication is one essential part of the project`s scope. On SAP Hybris Marketing Cloud we can aggregate and maintain data from multiple sources, but who guarantees the validity of E-Mail addresses collected from these sources?

To increase the quality of data, in respect to your E-Mail addresses, we have worked with Neverbounce, a service provider for real-time email verification and email cleaning services.

This blog post gives you an idea on how to validate your E-Mail addresses on SAP Hybris Marketing Cloud using the Neverbounce services.

And see how SAP Cloud Platform Integration can leverage integration scenarios between SAP Hybris Marketing and Non-SAP Services. Learn how to build an end-to-end integration Scenario with SAP Hybris Marketing Cloud and SAP Cloud Platform Integration.

Blog series:

SAP Hybris Marketing Cloud – Verifying E-Mail addresses with Neverbounce

1. Introduction and general setup
2. Configure E-Mail List verification with Neverbounce
3. Set up E-Mail List Analysis and Single E-Mail validation with Neverbounce

Check out our blog posts by searching for the tags assigned to this blog.

Your SAP Hybris Expert Services – Marketing Practice team.

P.S. Antonio Morais wrote an excellent blog managing hard bounces using manual import/export capabilities of SAP Hybris Marketing Cloud and Neverbounce. You can find his blog post here.

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Your SAP CX Services – Marketing Practice team.