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Author's profile photo Michael Kure

Small Biz, Hagen Hunting, Scales Huge Growth in Female Retail

If Wonder Woman can stand shoulder-to-shoulder with the likes of Superman and Batman, and express her strength and skill while dressed femininely in her preferred gear—why can’t women who enjoy the outdoor sport of hunting wear what they want, too? Historically, female hunting apparel has presented few fashionable, feminine options—often leaving women to sport the same, drab gear as men.

Enter Mary Hagen, aka “The Huntress,” and the 25-year-old CEO of Hagen Hunting with the answer

Arizona-based Hagen Hunting, a small business with less than 20 employees, was founded in 2013 with the ambition of selling outdoor hunting apparel specifically designed for women. At the time, women hunters did not have much else to choose from beyond men’s apparel. As The Huntress herself put it, “The problem that I’m solving…is the lack of effective outdoor apparel for women. And women are out there wearing men’s gear as a solution. That’s just not acceptable.”

Today, Hagen Hunting is the only retailer in the United States offering a solely female-designed outdoor clothing line. The apparel is specifically structured to fit a woman’s body, ensuring practicality for outdoor use. Since its launch, the company has released the first and only digital camouflage woman’s wear in the country, featuring a unique camo design with feminine appeal.

Starting from Scratch

Hagen, an experienced bow hunter, jumped into the retail fashion and apparel industry with no knowledge of the business or the industry itself. However, the brand saw instant success, and Hagen Hunting needed to keep up with the immediate high demand.

But how would such a small team manage and grow the business efficiently? For Hagen, communicating with customers and prospects proved to be difficult, much less understanding their needs. And because many of Hagen’s products were distributed as giveaways, sold online, and discounted at trade shows, it was hard for her to track where the inventory went and at what price.

The Huntress, a Natural-Born Entrepreneur

However, Hagen is no stranger to technology. In fact, she also founded a small software business, and it was through that company that she tried to build her own home-grown CRM solution for Hagen Hunting.

Unfortunately, the solution Hagen built did not provide all-encompassing business support. It was after researching other CRM options that Hagen learned of SAP and its commitment to small business success. “I knew I needed a software solution that was going to handle my communication, my inventory, my customers, and my marketing,“ according to Hagen. “I knew I needed a one-stop shop for it. And that’s where SAP came in.”

Admittedly, she was worried about cost, but the SAP Anywhere solution is made specifically for small business, and it proved to be very affordable—a major selling point as Hagen Hunting had limited resources.

What’s more, the SAP Anywhere team along with its amazing customer service only reinforced her belief that she made the right decision. Says Hagen, “I have never been treated better. I have never felt more cared for. I have never had a service that was so tuned to what I needed.”

Current and Continued Success

With her new integrated e-commerce solution, Hagen Hunting is easily tracking inventory and customer experience, allowing the business to focus on innovation and mastering its sector of the industry.

Since implementation, inventory management has improved most of all. SAP Anywhere has allowed Hagen more time to focus on customers, the buying experience, and growing her business without constraints.

SAP Anywhere is hands down the best in the world. The software solution alone out of the box solved so many problems for a young or small to medium sized business. It does so many things for you that you can’t do for yourself effectively. As my company grows and develops and changes…I feel confident that I could rely on SAP to help me improve on all those things.”— Mary Hagen CEO, Hagen Hunting

What’s Next

Hagen’s future is bright and optimistic. She is confident that her small business will continue to be a big, positive, and female-friendly influence on the outdoor gear and hunting industry. And as her company develops, changes, and pivots to accommodate market demand, Hagen is equally confident that she can scale growth, improve, and succeed as the preeminent producer of women’s outdoor hunting gear.


Interested in learning more about SAP Anywhere? Visit the SAP Anywhere website.

Connect with us on Twitter: @SAP__Anywhere


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